Our Favorite Swimwear Trends For Summer 2023!

With the pools open again and school almost out, Summer is finally upon us! Whether you’re going to the beach, chilling by the pool, or tanning in your backyard, we totally get wanting to look your best while still feeling your best. It’s also no secret that swimsuit shopping can sometimes be scary and a bit overwhelming too, but not to worry! We got you a guide to this Summer’s most popular swim trends that are without a doubt going to make you turn heads over how hot you look -- and not just from the sun!

1. High-Waisted Bikinis

If you’re looking to serve body-ody-ody and achieve a timeless swim-swear silhouette, a high-waisted bikini may be exactly what you’re looking for! This style has been around since the 1940s and has spanned for decades as always being a classic and flattering look. High-waisted bikinis come in all shapes and sizes, just like our beautiful bodies do. They provide coverage, give off a cute vibe, and fit oh-so comfortably, like your favorite pair of jeans. A high waisted bikini also provides the perfect in-between of a cheeky bikini and full coverage one-piece, letting the wearer show off their assets while still covering what they prefer to keep hidden. Stores like Aerie and CUPSHE have an array of choices that will make you feel confident and ready to go this Summer season!

2. One-Piece Swimsuits

One-piece swimsuits have been around since forever and have stuck around for a plethora of good reasons! Providing ultimate coverage but still shaping your body to look its best, one-pieces are perfect for just about anyone! They’re universal, look adorable, and fit like a glove, similar to a bodysuit. And by the way, who said one-piece swimsuits had to be boring? If you prefer to hang in a one-piece, stores like Target and Torrid have a ton of options for you to choose from, including one-piece swimsuits with floral patterns, sexy cut-outs, and cute ruffles that will for sure make you stand out in the sand or by the pool!

3. Gender-Neutral Swimsuits

Everyone deserves to feel comfortable in a swimsuit, regardless of their body type, age, or gender identity. If you or someone you know wants to swim but doesn’t know what to wear, we recommend anything from tucking bottoms and binder tops to rash guards and even unitards. Stores that carry these kinds of swimsuits also have a good collection of styles, from gender-neutral colors and patterns to a couple of fun and funky prints! LGBTQ+-friendly companies like TomboyX, Humankind, and GenderBenderLLC are just a few stores that carry swimsuits like these that will make you feel 100% in your body and feeling yourself. As you should, bestie!

4. Swim Accessories

From stylish sun protection to fashionable cover-ups, accessorizing your swimsuit is all the rage this Summer! Little knit dresses to wear over your suits for when you’re done for the day or need to take a breather inside somewhere air-conditioned are trending like you wouldn’t believe. Three-piece suits that include a matching skirt transform your bikini into a full outfit and give you that extra glam factor. And don’t forget about a little a sun safety! Sun visors and bucket hats not only keep the sun out of your face but are a perfect add-on that completes the look you’re going for! Websites like Forever 21 and Amazon have everything you need to do that and more!

We can’t wait to see you out there rocking your favorite Summer swim trends. Enjoy your vacations, take some cute pictures, and make amazing memories! You’ll be living your best life in these looks. Happy Summer!