4 Iconic 2000s-Era Disney Fashion Brands We Wish We Could Bring Back!

The golden age of Disney Channel brought us many iconic shows and movies, films that are over 20 years old but we still rewatch them and feel like we’re watching them for the very first time. It also gave us many nostalgic and fun songs that we kept on repeat for years. However, one of the most memorable and best gifts that Disney Channel gave us was their celebrity-inspired fashion brands. Whenever our favorite Disney starlet would announce that their clothing brand had dropped, we all would beg our parents to take us to the store so we could dress just like them! Here are four 2000s Disney era fashion brands we wish we could bring back! 

1. Stuff by Hilary Duff

In 2004, Disney star Hilary Duff added "businesswoman" to her resume when she launched Stuff by Hilary Duff, a lifestyle brand that included clothes, cosmetics, accessories and so much more. The brand was primarily sold in Target stores.  

Duff worked hard on her brand. She didn’t just have her name behind the products, but she made sure that all of the colors, style, and material were to her liking. She wanted her fans to feel like they were wearing her actual, well, stuff! Her brand was also very inclusive, which was rare in the early-2000s. Her makeup included a different range of colors to match various complexions. In 2007, she also teamed up with the McCall Pattern Company to create a line of sewing crafts and patterns for girls sized 3-16, which was released and sold in Canada. She wanted to make sure that all of her fans could feel beautiful wearing her Stuff. 

2. Dream Out Loud by Selena Gomez

Long before her Rare Beauty days, Selena Gomez had her Dream Out Loud brand. The former "Wizards of Waverly Place" star launched this clothing line in the fall of 2010, which included bohemian dresses (very Alex Russo-like), floral tops, jeans, skirts, and even scarves and hats. The collection was sold exclusively in Kmart stores and at Kmart.com.

Similar to Duff, Gomez also took her role as designer very seriously. In an interview with Teen Vogue, she said that she handpicked and loved all of the pieces in her clothing line. "Nothing is on the shelves that I don’t like," she said. She also expressed that it was important to her that her fans felt good while wearing her brand. "I wanted to make a line that was versatile, but that looked adorable and a little expensive." 

In May 2014, she released her back to school Fall collection. This collection included sweatpants and jackets with her fandom name "Selenators" on them. She wanted her fans to feel cozy and loved while attending their classes. 

3. Hannah Montana

In 2006, the "Hannah Montana" series was so popular that Disney started investing in a line of merchandise based on the show, which included clothes, jewelry, toys, books, and even video games. 

This investment was one of Disney’s strongest business moves. Wal-mart was dubbed "Hannah Montana headquarters" because most of the merchandise was sold there. In 2008, they set up mini Hannah Montana shops in 750 stores to display the brand’s clothing and accessories. Most of the clothes were inspired by looks worn on the show, such as sparkly tops.

In an interview with Ocala Starburner, Donna Sheridan, the former vice president and general manager of apparel, footwear, and accessories for Disney Consumer Products, said that they wanted fans to feel like they were inside the "Hannah Montana" universe. "It’s not a costume. A tween girl isn’t doing dress up, they want to look like they could be Hannah Montana’s friend," she said. 

Overall, the "Hannah Montana" franchise was a massive commercial success for Disney, generating $1 billion in total value. These numbers show just how much "Hannah Montana" was adored and treasured by thousands of fans. 

4. D-Signed 

In 2010, Disney launched D-Signed, a popular tween fashion line sold at Target and Kohl’s. This line featured apparel based on various Disney Channel characters, such as Sonny Monroe from "Sonny With A Chance", Alex Russo from "Wizards of Waverly Place", as well as characters from "Shake It Up", Descendants, and "Girl Meets World". This brand targeted tween girls and consisted of graphic tees, skirts, dresses, and jackets, all designed to make fans feel like their favorite sitcom characters. With this collection, Disney also aimed for their fans to explore their styles and find pieces that make them feel like their best selves.

In an interview with Laughing Place, Pam Lifford, the former executive vice president of global fashion and home for the Walt Disney Company, said they wanted to create a line that was affordable and valuable for young girls. "Our D-Signed collection at Target brings it all together in a way that allows young girls to express their fashion sense with quality clothing at budget-friendly pieces," she said.  

Through this line, fans could explore their personal styles with the help of their favorite stars.