+the scene

10 AAPI-Owned Brands To Know & Support Right Now!

Written by Ahshara Colon. Published: May 11 2023


During AAPI Heritage Month, it is incredibly important to get to know the AAPI community and it is also important to support them in whatever way we can. One way to do that is to shop AAPI-owned brands. It not only shows support for the community but it also shows our dedication to helping them grow and gain more recognition. So, here are ten AAPI-owned brands you should check out not just this month but every other month of the year!


1. JW Pei 

Founded by husband and wife Yang Pei and Steph Li, JW Pei is a luxury handbag company giving you gorgeous pieces for great prices!


2. Glow Recipe

Founders and co-CEOs of this K-Beauty-inspired brand, Christine Chang & Sarah Lee, started Glow Recipe in 2014. Incorporating some of their favorite K-beauty products into unique formulas for their brand, they are now one of the best-selling brands with constant inspiration from their Korean heritage. 


3. Tatcha

The founder of this amazing skincare brand, Vicky Tsai, one day decided that she needed a change, and on a trip to Kyoto, Japan, she found herself inspired by the harmony and beauty of the city. Years later, she is the founder of one of the most renowned skincare brands. With products made directly in Tokyo, Tatcha is “a celebration of the wisdom and wonders learned along the way.”


4. Bon Bon Whims 

Bon Bon Whims is an AAPI and WoC jewelry and accessory brand based in New York City. They were founded in the summer of 2020 by Clare Ngai who wanted to raise awareness for BIPOC organizations!


5. Aavrani 

Rooshy Roy founded this skincare brand inspired by her Indian heritage. Her memories of being with her grandmother in Kolkata, and moments spent with her mother, always made her feel beautiful, and she wanted to spread that beauty within her culture with others. “My vision is for all women who struggle with their dualities to embrace them instead. To celebrate their conflicted, immense, breathtakingly unique identities that make them who they are.”


6. Material 

Co-foundersEunice Byun andDavid Nguyen recognized how food brings culture together and is a staple in tradition, so they created this kitchenware brand to continue to inspire those beautiful moments spent with family and friends. 


7. Brightland

FounderAishwarya Iyer started this brand to bring more authenticity to the “oils” world. With a family-run farm in California, where their products are sourced, her company makes authentic vinegars, olive oils, and even honey. Yum!


8. Natori 

The Hous of Natori was founded by Josie Cruz Natori in 1977.  Their products range from lingerie, sleepwear, fine jewelry, and more. You can count on Natori for great quality and beautiful pieces!


9. Kinn Studio 

Jennie Yoon started this gorgeous Jewelry brand in an effort to replace her parent's antique jewelry that was lost during a home robbery. She wanted to create jewelry that would stand the test of time and be able to be passed on. Jennie’s brand believes in “celebrating you and the uniqueness of your narrative.”


10. Asian American Girl Club 

Last but not least, Asian American Girl Club, founded by actor Ally Maki, is an apparel company “set to redefine what it means to be a modern Asian American woman.” Their pieces are made to empower and uplift Asian-American women, inspiring confidence and beauty in members of their community. 


These are honestly some amazing companies and we’ve definitely got some shopping to do. Make sure to check out some of these amazing brands and show some support. Happy AAPI Heritage Month!