The Baby hitmaker will launch the "fruity" women
He tells Women's Wear Daily, "Let's be real, the way a girl smells is very important to a guy. I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world."
The perfume deal is the latest cosmetic endeavor for Justin Bieber - his own range of glittery nail polish sold out instantly upon its release in December (10).
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