Singer Rihanna is hoping to Crush the competition in the celebrity fragrance market with her latest scent....
Singer Rihanna is hoping to Crush the competition in the celebrity fragrance market with her latest scent.
The 28-year-old Umbrella singer unveiled Crush by Rihanna, the second perfume in her namesake RiRi Collection, on Tuesday (14Jun16), revealing the new product is a "mysteriously sexy and provocative scent".
The star's latest fragrance is "undeniably fun" with a "feminine twist" according to an official statement, and includes sensual woody notes which have been paired with red fruits and pink musks to create a perfume which "feels empowering, strong, confident, and unapologetic".
The hands-on star also designed the bottle in which her latest fragrance comes.
Rihanna released her last fragrance, Riri by Rihanna, a year ago (15), four years after her debut fragrance, Reb'l Fleur.
Crush by Rihanna will be available from August (16).