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Why Rob. A! is Music's "King Rebel"

Why Rob. A! is Music's "King Rebel"

4:19·By Gemma G
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Rob. A! is the producer and songwriter behind some of your favorite songs, like Chris Brown's "Forever" and Rihanna's "Disturbia" -- we take a visit to his studio to get to know all about him and his "Robellion"! He shares with us his inspiration space, the meaning behind his song "Wifey Material", and a rather passable Butt-Head impersonation! Time to hand over that Grammy, Recording Academy! Hosted by Nikki Novak.

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Young Hollywood

I was always a Bavis and Butthead fan. I actually used to imitate it in school, like a lot. I Hey Bavis, look at that chick over there, a young Hollywood. What's up guys? Nicki Novack here for Young Hollywood in the studio with the very rebellious Rob A. Oh no, just kidding. This is a minion. Do you understand? Do you understand? Here with the Rebellious Rob A. You're like King Rebellion. Can you sort of, for people who might not know what that is, do you want to explain it?

Why Rob.

Uh, I built that build for the Rebellion as me as an artist who's stepping out and being a voice for other people who feel like they're rebels in the music business. Uh given that I'm a writer as well, you know, people have expectations on my work, so I'm I was sort of rebelling in the regard that people get to know me for my music as an artist versus what I can do as a creator. A lot of our greatest rebels in history are are responsible for a lot of the changes uh of what we do in modern day culture. Everybody has expectations, but we'll all be born if nobody took chances.

Young Hollywood

Who's somebody like right now that you would say is a rebel that actually made it?

Why Rob.

Um, definitely Chris Brown. Um, I was privileged to get a chance to write for him on many songs. Forever. And got a Grammy nom.

Young Hollywood

He you're being very humble right now. You've been nominated for three Grammys.

Why Rob.

Yeah, three. I'm uh it's crazy within such a short matter of time um that feeling of that quick success where I was still working a job. Like, you know, I was working at like a Circuit City at the time.

Young Hollywood

I was looking at your Twitter. Yeah. Beavis and Butthead?

Why Rob.

Yeah, I love Beavis and Butthead.

Young Hollywood

What do you think of the new the new

Why Rob.

I love it. I mean, I'm I was always a Beavis and Butthead fan. I actually used to imitate it in school.

Young Hollywood

All right, let's hear it.

Why Rob.

Like a lot. Hey Beavis. Look at that chick over there, a young Hollywood. I'd like totally would do her. I was hypothetically. I was in character. I was in character. Yeah. I'm being good. This is PG-13. Yeah.

Young Hollywood

Wifey material. Wifey material. Who's the inspiration for that?

Why Rob.

I think a lot of uh the women that I encounter, I guess, throughout, you know, my day-to-day. It's one of those things where that, you have the qualities I love, but I can't choose you yet because I'm not sure. So, I'm just going to tell you you are wifey material because you have these things that I love. I see the story as a whole. Like, I don't just try to write a cool song. Oh, let me write a cool song people like. I write something like, I feel like this feels like a party or I feel like this is a a struggle or I feel like this is an event. This is where I get my inspiration at when I'm trying to be normal like a normal person. Because sometimes you get your inspiration just being outside, just telling stories, because we all have our own story of how we got here and wanted to start doing music. I think the biggest thing is always remembering where you came from, you know, because it keeps you grounded and it helps remind you of, you know, of why you do what you do. I'm not like an outdoor person to be honest, like the great outdoors, but this is good enough. Like, you got a tree.

Young Hollywood

But it's great that the place you go to work is so earthy, I guess. And like you feel like it's not just city and traffic and, you know, technology. It's like real life and you know. What's your goal? Where do you where would you love to see yourself in like a couple years?

Why Rob.

Um, really pretty much everywhere. Um, but most people don't know about me that my original aspiration was that being an actor. Like, I always wanted to be in movies. I would love to work with Will Smith in a movie. He's freaking hilarious and um, Um, I actually was working with Willow at the Boom Boom Room, and um, he was there uh, you know, meeting everybody who's working with Willow for her project. And it was really cool. He's very down to earth. Great guy. Like, he's just wants obviously the best for his daughter, but

Young Hollywood

You wrote Disturbia as well. Yeah. How was Rihanna?

Why Rob.

She Rihanna's incredible. She's like such a sweetheart. I mean, she's always been very inviting. We've had Super Bowl parties and stuff. Like, she's just the most fun person.

Young Hollywood

What's it like when you when you write something, it's a passion of yours, and then you hear it like on the radio for the first time or?

Why Rob.

It was crazy because when I first heard wifey material on the radio, like I was in shock. Somebody's like, "Yo, your song's on the radio." I was like, "No, it's not." And I was just listening to it and I hear and we turn the monitors up and it's playing. I usually have like a good uh feeling about certain songs. And that day, I was like, that I feel like something's going to happen today. I remember telling my manager, like I think you should just imagine then 10 Grammys and then it'll happen. 10 Grammys is good. I got three nods so far, but I want to actually win the I want to win one.

Young Hollywood

Thanks, Rob A.

Why Rob.

Thank you so much, guys.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Rob. A!

    Featured artist and interviewee

  • Nikki Novak

    Interviewer/host for Young Hollywood

  • Chris Brown

    Artist Rob. A! wrote 'Forever' for

  • Will Smith

    Actor Rob. A! admires and wants to work with

  • Willow Smith

    Artist Rob. A! worked with on a project

  • Rihanna

    Artist Rob. A! wrote 'Disturbia' for

FAQ

What is Rob. A!'s "Rebellion"?+
Rob. A! built the "Rebellion" as a platform for himself as an artist stepping out and being a voice for other rebels in the music business, to be known for his own music as an artist.
Which artists has Rob. A! written songs for?+
Rob. A! has written songs for artists such as Chris Brown, including "Forever," and Rihanna, including "Disturbia."
How many Grammy nominations does Rob. A! have?+
Rob. A! has been nominated for three Grammys.
What is the inspiration behind Rob. A!'s song "Wifey Material"?+
The inspiration for "Wifey Material" comes from the women Rob. A! encounters daily who possess qualities he loves, but he's not yet ready to choose.
What was Rob. A!'s original aspiration before music?+
Rob. A!'s original aspiration was to be an actor and he always wanted to be in movies.

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