Jessica Alba has been named on a list of creative business moguls after starting up her own company....
Jessica Alba has been named on a list of creative business moguls after starting up her own company.
The actress launched website Honest.com in January (12), through which she aims to let parents know what ingredients and chemicals are used in baby foods and products.
She ranked in 17th place on the Fast Company's The 100 Most Creative People in Business 2012 after co-founding the web service with The Honest Company's Brian Lee.
Alba sought help from a parenting author after reading a book while preparing for parenthood.
She tells Fast Company, "I read a book called Healthy Child Healthy World when I was seven-and-a-half months pregnant, and my eyes were opened to all of the toxic chemicals that are in everyday household and baby products. So I went to the author of that book, Christopher Gavigan, and I hounded him for a year. I said, 'I appreciate you've given me a handbook, but you haven't given me a solution. Let's make the solution.'"