STYLE WATCH: How Justin Bieber’s Fits Tell Their Own Story!

In mid-July, Justin Bieber released his SWAG album, followed by SWAG II last month. Promotional billboards across major cities featured him in a white tank, tattoos on display, and low-slung jeans, posing with his wife, Hailey, and their baby – a bold, fashion-forward image that drew plenty of attention. 

While Bieber has cemented his global reputation as a pop star, he also possesses a distinctive fashion sense that inspires many, myself included. His style centers on a minimalistic color palette elevated with luxurious touches, often featuring oversized hoodies, baggy pants, statement jackets, and chunky shoes. A master at pairing colors and textures, he uses layering to create depth, pairing unexpected pieces in ways that feel relaxed yet intentional. He adds a final touch of personality with accessories like beanies, caps, sunglasses, and necklaces. What makes his style so influential is not just the clothing itself but the evolution it alludes to: each outfit seems to tell a story of his persona, reflecting a shift from dressing to live up to his heartthrob image to embracing a style that prioritizes his own comfort and individuality. 

Here are a few of our favorite style moments from him!

Rocking a camo bucket hat and a white tee with a pink Canadian flag featuring a cannabis graphic, Bieber pairs oversized wide-leg denim capris with purple slouch socks, textured white slip-ons, and finishes the look with tinted orange/red sunglasses, a gold watch, and a necklace.

This outfit pairs a lavender tuque with a flame-detailed slouchy Balenciaga jacket, dark relaxed calf-length pants, navy blue socks, and beige suede loafers. 

Sporting a light blue oversized collared shirt, baggy black jeans, a gray beanie, and yellow sunglasses, he keeps the look effortlessly cool and relaxed.

This look features a fuzzy yellow beanie, a crisp white shirt layered under an oversized black leather jacket, brown slacks, and black sneakers accented with a silver band across the front. 

Bieber styles a dark T-shirt with light-colored patterned pants, a white baseball cap worn backward, black sunglasses, white shoes peeking out from beneath his pants, and a blue quad-ball pendant necklace on a bold chain. 

In July 2025, Bieber launched his fashion brand, Skylrk, debuting an array of apparel and accessories that are born from his unique style. With Skylrk, Bieber proves that his vision in the world of fashion continues to evolve and expand – there’s plenty more to look forward to.