Eva Longoria is giving her charity a boost by handing over from every sale of her new perfume....
Eva Longoria is giving her charity a boost by handing over $1 from every sale of her new perfume.
The Desperate Housewives star is preparing to release her second scent, EVAmour, and she's donating a slice of the profits to support her own foundation, which helps Latinas build a better future.
Longoria, who will launch her fragrance on the Home Shopping Network (HSN) on Thursday (29Mar12), says, "EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent... just like the HSN customer. I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."