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Shaquille O'Neal's One Key Piece of Business Advice

3:28·By Gemma G·9,949 views
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Shaquille O'Neal has been around long enough to know some things -- a legendary basketball career, insightful analysis off the court, business ventures, and even a few film roles and albums under his belt! Now, the icon is passing all the knowledge he's accumulated over the years and passing it on to other aspiring entrepreneurs with his TNT docuseries "The Game Plan" where he, along with some celeb pals like Quavo and Lisa Leslie, help guide and mentor small business owners to get them to the top of their game! Young Hollywood catches up with Shaq via Zoom during a break from filming "Inside the NBA" to get more insight on this new series, including why he felt it was important to bring in other experts and what key piece of business advice he would pass on to his own sons. He also tells us what life essentials he can't live without!

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Key Moments (5)

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Key Topics (3)

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Full Transcript

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Young Hollywood

And I was talking to a supermodel. You have the game plan coming out on February 17th on Turner Sports. How do you feel that it's about to come out?

Shaquille O'Neal

Man, I feel pretty good. You know we dealt with six individuals in the Atlanta area. You know, a lot of people just don't get the looks, just don't get the eyes, just don't get the chance, but I want to be the one to you know, give them that chance. You know what I mean?

Young Hollywood

For sure. And you go through, you streetwear, you're putting eyes on, you know, food consumer package goods. So what is one thing that you personally can't live without, like your sneaker collection, clothes, what do you

Shaquille O'Neal

I can't live without Netflix, Hulu. I can't live without my dad's char jus. I can't definitely can't live without my iPhone. And I definitely can't live without laughing. That's it.

Young Hollywood

And also you you give a lot of business advice in the show. So what is some business advice that you give to your own sons?

Shaquille O'Neal

Well, one I tell them to stop always focusing on the monetary aspect. Yeah. Like my older son Miles, he's got me into the NFTs. You can make you can make, but I told him stop. Stop how much you can make. You have done. Do it because you enjoy it. Yeah. Do it because you want to build Discord communities. Totally. You because you want to, you know, engage in something that's new and exciting. Don't always worry about the monetary aspect. Every time I worry about the monetary aspect of something, it never goes well. Been doing this since 92. Nothing. Nothing that I said, I'm going to invest in this and in 10 years, I'm going to sell it. It never, it never works out that way. Things that I thought were pretty good, like the first time I had to start precious with alliance, SCN Group. I see Google. I forgot all about it. And then one day, they were bragging in the paper about being early investors in Google, and my accountant called me and was like, hey, you got a big one here. So, ever since then, I said I need to stop worrying about how much money I can make every time I, you know, do something.

Young Hollywood

That's good advice for them. And you've had big special guests on the show, you have Quavo. We just a few months ago interviewed Quavo. So, what's it like being like having special guests on to be able to work through like business advice and everything with everybody?

Shaquille O'Neal

I think it'll be good. It'll be good if it was the first time meeting them, but I've been knowing these guys for a long time. So they're actual friends. And they have a little bit more expertise. Can you get that shout right there? They have a little bit more expertise. You know I, I pride myself in not being the smartest guy in the world. As I was going to start a new exciting paper for young women. I will definitely call you. I let you run it, I let you manage it. Because I know you know more about that space than I do. Yeah. So it's always good to have friends and partners and you know, people that that know a little bit more than you.

Young Hollywood

Yeah. And then real quick before we end, so when I was 10, I was a Sports Illustrated kid reporter. And so I went to the Sports Illustrated headquarters in New York City and I actually tried on your shoe. You wear. Isn't that so weird? Thank you so much and congrats on the game plan coming out soon and thank you for taking the time to talk to us face-to-face.

Shaquille O'Neal

All right. Thank you. No problem, anytime.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Shaquille O'Neal

    Subject of the interview, star of 'The Game Plan'

  • Quavo

    Celebrity pal and expert on 'The Game Plan'

  • Lisa Leslie

    Celebrity pal and expert on 'The Game Plan'

  • Miles

    Shaquille O'Neal's older son, discussed in interview

FAQ

What is Shaquille O'Neal's new show called?+
Shaquille O'Neal's new docuseries is called "The Game Plan" and it airs on Turner Sports.
What is Shaquille O'Neal's key business advice?+
Shaquille O'Neal advises focusing on enjoying the work and building communities rather than solely on the monetary aspect, as financial focus often leads to less successful outcomes.
Who are some celebrity guests on 'The Game Plan'?+
Celebrity guests on 'The Game Plan' include Quavo and Lisa Leslie, who mentor small business owners alongside Shaquille O'Neal.
What essentials can Shaquille O'Neal not live without?+
Shaquille O'Neal cannot live without Netflix, Hulu, his dad's char jus, his iPhone, and laughing.

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