Skip to main content
Young Hollywood
MusicSxsw

Music Producer Elan Morrison on Gaga, Diddy, & Collaboration Over Competition

Music Producer Elan Morrison on Gaga, Diddy, & Collaboration Over Competition

2:43·By Gemma G
Featuring
Share

About this video

YH sits down with music producer Elan Morrison at SXSW to find out what he looks for when scouting out fresh talent at festivals like this! He reveals one act that has stood out to him the most, plus he talks about checking out Lady Gaga's show, working with the likes of Diddy and Dre, and how he values collaboration over competition in the music industry!

CHAPTERS

KEY MOMENTS

KEY TOPICS

FULL TRANSCRIPT

Read alongShow ↓
Young Hollywood

I'm here with Alan Morrison at South by Southwest. Good to see you.

Elan Morrison

Appreciate it. Good to see you.

Young Hollywood

I know you're here. You're an LA boy, but you're here sort of scouting new producer, but, you know, what I think is cool is that you're here scouting new talent. You're not, I know you work really hard, but you're, you're out there seeing new bands and seeing what's going on.

Elan Morrison

Yeah, I think it's important to, you know, being on the production side, being stuck in a studio to go out and see what happens to music and you know, who plays it. And also find talent on a stage, which is where it's the most raw. You know, it's, it's where we start.

Young Hollywood

There are big venues here now and South by Southwest is getting bigger and bigger with the venues. But when you see somebody in that environment, is that way the best way to sort of test their talent and how they're going to, you know,

Elan Morrison

Totally. I mean, I've seen amazing talent at small venues and large venues, which is really awesome.

Young Hollywood

Who's who's stood out to you here that you've seen?

Elan Morrison

Um, there's two kids, The Bots. I think they're both under 17.

Young Hollywood

Wow. Really?

Elan Morrison

Absolutely amazing.

Young Hollywood

What makes them stand out?

Elan Morrison

They're kind of like punk meets Jimmy Hendrix and they have this huge stage presence. Um, you know, a lot of development.

Young Hollywood

Yeah, exactly.

Elan Morrison

A lot of development is getting people comfortable, you know, on stage, moving, feeling their music and so they kind of already have that.

Young Hollywood

That how how old? Young, like 17 and below. That's raw. That's raw. They're they're great. And you're not afraid to put it out there. What if somebody tries to steal them and you want to work with them?

Elan Morrison

Um, I mean, I try to collaborate. You know, I don't there's no competition for me in music. Um, so the more collaborations the better. I feel like, you know, just gets that much stronger everything.

Young Hollywood

And what about the big names? There's been some big names here. Who Sure. stood out?

Elan Morrison

Um, Lady Gaga last night, which was fun.

Young Hollywood

How was she? What was she decked in? Cuz I saw her on camera and she was all covered up, head to toe in this Snow Queen outfit.

Elan Morrison

Yeah. She had um, just an amazing production altogether. There was a bull and there was, I mean, there's a whole bunch of stuff I won't say and um, but she was she was dressed, you know, she was she got the attention of the crowd.

Young Hollywood

And you've worked with Diddy and Dre and you've worked with a lot of huge, huge artists. Sort of give me maybe with like Diddy, what what sort of makes him a star and stand out and be like this multi, he has, he's a brand. She has a car.

Elan Morrison

Yeah. Sure. He's kind of the originator of the brand. Yeah. He's really good at getting the right people together for the right product, you know, and um, I was on the Bad Boy roster with Stevie J and Nson and and all these guys, everyone has a strength, you know, and you put all their strength together and you get something really unique and and cool. So yeah, and then and you know, Dr. Dre, it's really about, I learned so much when it comes to technique. Right. Um, and making people comfortable in the studio, so it's priceless.

Young Hollywood

Right. And then you're the man that puts it all together and puts it out there.

Elan Morrison

I didn't not try.

Young Hollywood

He's humble about it. Great chatting with you. Thank you so much.

Elan Morrison

Thank you. Thank you.

Young Hollywood

Look at that bracelet. He's actually giving it to me. It's probably a choker for me. This is this is like There you go. There she is. Hot.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Elan Morrison

    Music producer interviewed at SXSW

  • Lady Gaga

    Artist whose show Elan Morrison attended at SXSW

  • Diddy

    Artist Elan Morrison has worked with, known for branding

  • Dr. Dre

    Artist Elan Morrison has worked with, known for technique

  • The Bots

    Band discovered by Elan Morrison at SXSW

  • Jimi Hendrix

    Artist The Bots are compared to

  • Stevie J

    Member of Bad Boy roster

  • Nson

    Member of Bad Boy roster

FAQ

Who is Elan Morrison?+
Elan Morrison is a music producer who attends SXSW to scout new talent and has worked with artists like Diddy and Dr. Dre.
What is Elan Morrison's philosophy on the music industry?+
Elan Morrison believes in collaboration over competition in the music industry, stating that more collaborations make everything stronger.
Which band stood out to Elan Morrison at SXSW?+
Elan Morrison was impressed by The Bots, two young musicians under 17, describing their style as 'punk meets Jimi Hendrix' with a huge stage presence.
What did Elan Morrison learn from working with Dr. Dre?+
Elan Morrison learned a lot about technique and making people comfortable in the studio from his experience working with Dr. Dre.
What did Elan Morrison say about Diddy?+
Elan Morrison noted that Diddy is great at bringing the right people together for the right product and is considered an originator of artist branding.

MUSIC SHOP

SHOP LADY GAGA · MUSIC

Editor's Cut

MORE FROM MUSIC

View all →

Hand-picked by the Young Hollywood editors — the stories shaping Music this week.