Music Producer Elan Morrison on Gaga, Diddy, & Collaboration Over Competition

Music Producer Elan Morrison on Gaga, Diddy, & Collaboration Over Competition
About this video
YH sits down with music producer Elan Morrison at SXSW to find out what he looks for when scouting out fresh talent at festivals like this! He reveals one act that has stood out to him the most, plus he talks about checking out Lady Gaga's show, working with the likes of Diddy and Dre, and how he values collaboration over competition in the music industry!
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I'm here with Alan Morrison at South by Southwest. Good to see you.
Appreciate it. Good to see you.
I know you're here. You're an LA boy, but you're here sort of scouting new producer, but, you know, what I think is cool is that you're here scouting new talent. You're not, I know you work really hard, but you're, you're out there seeing new bands and seeing what's going on.
Yeah, I think it's important to, you know, being on the production side, being stuck in a studio to go out and see what happens to music and you know, who plays it. And also find talent on a stage, which is where it's the most raw. You know, it's, it's where we start.
There are big venues here now and South by Southwest is getting bigger and bigger with the venues. But when you see somebody in that environment, is that way the best way to sort of test their talent and how they're going to, you know,
Totally. I mean, I've seen amazing talent at small venues and large venues, which is really awesome.
Who's who's stood out to you here that you've seen?
Um, there's two kids, The Bots. I think they're both under 17.
Wow. Really?
Absolutely amazing.
What makes them stand out?
They're kind of like punk meets Jimmy Hendrix and they have this huge stage presence. Um, you know, a lot of development.
Yeah, exactly.
A lot of development is getting people comfortable, you know, on stage, moving, feeling their music and so they kind of already have that.
That how how old? Young, like 17 and below. That's raw. That's raw. They're they're great. And you're not afraid to put it out there. What if somebody tries to steal them and you want to work with them?
Um, I mean, I try to collaborate. You know, I don't there's no competition for me in music. Um, so the more collaborations the better. I feel like, you know, just gets that much stronger everything.
And what about the big names? There's been some big names here. Who Sure. stood out?
Um, Lady Gaga last night, which was fun.
How was she? What was she decked in? Cuz I saw her on camera and she was all covered up, head to toe in this Snow Queen outfit.
Yeah. She had um, just an amazing production altogether. There was a bull and there was, I mean, there's a whole bunch of stuff I won't say and um, but she was she was dressed, you know, she was she got the attention of the crowd.
And you've worked with Diddy and Dre and you've worked with a lot of huge, huge artists. Sort of give me maybe with like Diddy, what what sort of makes him a star and stand out and be like this multi, he has, he's a brand. She has a car.
Yeah. Sure. He's kind of the originator of the brand. Yeah. He's really good at getting the right people together for the right product, you know, and um, I was on the Bad Boy roster with Stevie J and Nson and and all these guys, everyone has a strength, you know, and you put all their strength together and you get something really unique and and cool. So yeah, and then and you know, Dr. Dre, it's really about, I learned so much when it comes to technique. Right. Um, and making people comfortable in the studio, so it's priceless.
Right. And then you're the man that puts it all together and puts it out there.
I didn't not try.
He's humble about it. Great chatting with you. Thank you so much.
Thank you. Thank you.
Look at that bracelet. He's actually giving it to me. It's probably a choker for me. This is this is like There you go. There she is. Hot.
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PEOPLE MENTIONED
- Elan Morrison
Music producer interviewed at SXSW
- Lady Gaga
Artist whose show Elan Morrison attended at SXSW
- Diddy
Artist Elan Morrison has worked with, known for branding
- Dr. Dre
Artist Elan Morrison has worked with, known for technique
- The Bots
Band discovered by Elan Morrison at SXSW
- Jimi Hendrix
Artist The Bots are compared to
- Stevie J
Member of Bad Boy roster
- Nson
Member of Bad Boy roster
FAQ
Who is Elan Morrison?+
What is Elan Morrison's philosophy on the music industry?+
Which band stood out to Elan Morrison at SXSW?+
What did Elan Morrison learn from working with Dr. Dre?+
What did Elan Morrison say about Diddy?+
MUSIC SHOP
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