Microblogging with Tumblr founder, David Karp

And would you say that the Tumblr app is your favorite BlackBerry app?

My favorite BlackBerry app. It certainly is.

Kinsey here with Young Hollywood at South by Southwest. I am standing here with David Karp, the founder and CEO of Tumblr. I love Tumblr. I'm obsessed with Tumblr.

Thank you. Thank you. Thank you for using it.

Absolutely. Can I ask you, I've been struggling to collect new um followers on Tumblr. How do you, how would you encourage people to collect followers on Tumblr?

Oh, always just be authentic, but originality goes a really, really long way on Tumblr. So, the people who are building up the really big audiences, certainly when we look at the most followed people, are people who are seeding really extraordinary original stuff into the community, get it picked up, get it reblogged. And then that all winds up coming back to them. So, originality is key.

Like, how does it feel to have to be so influential that like legitimate artists are utilizing your website to promote themselves?

I I don't know entirely what to make of it, but it feels extraordinary. Um, it's something that we really want to uh, it's a community that we really want to do everything for at this point. Um, they're using Tumblr in some of the most interesting ways.

And would you say that the Tumblr app is your favorite BlackBerry app?

My favorite BlackBerry app. It certainly is.