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"What If" with Jason Derulo

"What If" with Jason Derulo

3:47·By Gemma G
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About this video

"What If" there was no Jason Derulo? Then we wouldn't have been able to catch up with the pop phenom at the BMI Urban Awards where he dished on his VMA noms, the concept behind the song and music video for "What If," and how he's been able to conquer YouTube. Hosted by Michelle Marie.

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Young Hollywood

Welcome to YoungHollywood. com.

Young Hollywood

Hey guys, it's Michelle Marie.

Young Hollywood

I am here with Jason Derulo.

Jason Derulo

I did that last time.

Jason Derulo

Oh, very nice.

Jason Derulo

And you do it very well.

Jason Derulo

You should keep doing it.

Young Hollywood

Every time I interview you, I'm gonna do it.

Young Hollywood

Awesome.

Young Hollywood

Congratulations, I have to say, on the two awards that you're nominated for for the VMA Awards.

Young Hollywood

Best Male Video, and also Best New Artist which was a huge category.

Young Hollywood

How are you feeling about the nominations?

Jason Derulo

Oh, incredible.

Jason Derulo

It's an incredible blessing.

Jason Derulo

Um, and, you know, for the nominees, you know, to be such, you know, massive, massive, uh, talents.

Jason Derulo

It's it's incredible to be a part of that.

Jason Derulo

And I think everyone, every nominee is, uh, a winner in their own right.

Jason Derulo

And they're the best at something in their own right because, uh, you know, they're all they're all special in different ways.

Young Hollywood

A couple weeks ago, I was in the studio with JR, your man, and we played What If.

Young Hollywood

He showed me how that was actually created.

Young Hollywood

It was pretty crazy.

Young Hollywood

I love that song, by the way.

Jason Derulo

Thank you so much.

Jason Derulo

You know, it's a new single out.

Young Hollywood

Tell me more about how that came together.

Jason Derulo

It was pretty late at night.

Jason Derulo

It was like maybe uh, 10 10:00 in the evening.

Jason Derulo

And uh, JR had made this beat and, uh, he called me and was like, "Hey, come and check this beat out."

Jason Derulo

He was like, "I I don't know if I don't know if it's for you.

Jason Derulo

I don't know like really what it is, but I think it's really cool."

Jason Derulo

And I heard it and I fell in love with it.

Jason Derulo

I was like, "Wow, this is incredible."

Jason Derulo

And I just quickly, uh, gotten the booth.

Jason Derulo

He left.

Jason Derulo

Quickly gotten the booth and I just just started, uh, humming some things.

Jason Derulo

And, uh, lyrics just started just like coming out of nowhere, you know.

Jason Derulo

And you know, the song is really special because it it talks about the beauty of the world, you know.

Jason Derulo

The beauty of the world is not knowing what's on the horizon, not knowing what's you know, when the end of something is is on the horizon or the or the beginning of something is there.

Jason Derulo

So, um, you know, it's saying, "What if we are is meant to be?"

Jason Derulo

Right.

Jason Derulo

Yeah.

Jason Derulo

What if?

Jason Derulo

What if?

Jason Derulo

What if?

Young Hollywood

Now, not only is the song amazing, but the video is killer.

Young Hollywood

I mean, the whole thing is done backwards, right?

Jason Derulo

Right.

Young Hollywood

So, tell me more about that concept and how you came up with it.

Jason Derulo

I wanted to, uh, definitely do something that was a little different.

Jason Derulo

Um, so the the basically the the video concept is I'm with this girl that I'm ready to propose to, you know.

Jason Derulo

I'm I'm a young man and I'm ready to propose to this girl and she goes outside and is, you know, about to get hit by a car.

Jason Derulo

But before the car hits her, the video starts going into reverse.

Jason Derulo

And, uh, it takes us all the way back to the moment that we when we first met.

Jason Derulo

And I had to decide whether I should go meet her, you know, and that would be her demise if I met her or just kept continue to walk and save her life.

Young Hollywood

Now, we've been with you for a really long time.

Young Hollywood

We were on the set of all your videos.

Young Hollywood

You recently visited the Young Hollywood studio.

Young Hollywood

And then I I was just checking on YouTube and our video that we did has half a million views already.

Young Hollywood

Like, you were like, yeah, you were like the YouTube King.

Young Hollywood

What's going on with that?

Jason Derulo

Yeah.

Jason Derulo

I think I'm I'm I'm really like most one of the most viewed people on YouTube ever.

Jason Derulo

It's crazy.

Young Hollywood

It is really crazy.

Young Hollywood

Now, do you get a chance to talk to the fans about that?

Young Hollywood

I mean, when they comment on everything like what do what do you do to like make time for them?

Jason Derulo

Yeah.

Jason Derulo

Because I mean five years ago, I mean stuff like this didn't really exist, you know, Twitter and Facebook and stuff like that.

Jason Derulo

So I would I would have loved to, uh, you know, been able to follow my favorite artists and know what they were doing at all times.

Jason Derulo

Uh, so I think it's really important that I, uh, give back to my fans because they give me so much, you know.

Jason Derulo

Hey, what up?

Jason Derulo

It's your truly Jason Derulo, and, uh, this is Young Hollywood.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Jason Derulo

    Featured artist and interviewee

  • Michelle Marie

    Host/interviewer for Young Hollywood

  • JR Rotem

    Producer who created the beat for 'What If'

FAQ

What VMA awards was Jason Derulo nominated for?+
Jason Derulo was nominated for Best Male Video and Best New Artist at the VMA Awards.
How did the song "What If" come about?+
Jason Derulo created "What If" late at night after producer JR Rotem showed him a beat. He immediately fell in love with it and started humming lyrics.
What is the concept behind the "What If" music video?+
The "What If" music video shows Jason Derulo with a girl he's about to propose to. When she's almost hit by a car, the video plays in reverse back to when they first met, forcing him to decide if he should meet her and cause her demise or save her life.
How does Jason Derulo interact with his fans?+
Jason Derulo connects with his fans through platforms like YouTube, Twitter, and Facebook, believing it's important to give back to them as they give him so much.
Who hosted the interview with Jason Derulo?+
The interview with Jason Derulo was hosted by Michelle Marie for Young Hollywood.

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