Brent Bolthouse's "Hyde" Makes it to Superbowl XLII

Hey, Young Hollywood, I'm Camille Anderson. Brent Bolthouse just transported his ultra successful Hyde Lounge all the way from Hollywood, California to Phoenix, Arizona and he's going to tell us all about Hyde, which is the hottest spot to get into here at the Super Bowl.

We are aggressively looking to expand Hyde to other markets. So this gave us a perfect opportunity. We were just announced two weeks ago. And now we're here at Super Bowl.

Now tell us about your Hollywood location, because I know all the A-list celebs block there and you know, what makes it so special?

Hyde is Hollywood's neighborhood bar. We play more rock and roll, our Indie rock, or electro where it's all alternate to dance club. You know, create a place where people could have drinks. We want to let people take their shoes off and have a good time. What Hyde represents is sort of a refuge. You know, Hyde in Los Angeles, we have we have a no media policy.

Tell us about the feel that it's we're going to have here during Super Bowl in terms of exclusivity.

This is not a ticketed event. You can't get in unless you're on the guest list. I'd rather see 100 of the right people in and people having the right mixing here than have 500 people trying to get in.

Okay, so this is where all the hottest DJs are going to be spinning and amazing music. Who can we find back here?

For the whole week, um, Adam 12 from She Wants Revenge is going to DJ with us. Okay. I'm going to DJ with him.

Set up, it's amazing. It's so comfortable and loungey. So I love the feel. Hyde Lounge. All right, we'll see you guys there.