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Pharrell's Newest Creation

3:06·By Gemma G
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About this video

Johnny, Pharrell and Joseph speak about how designing " The Brooklyn Element" is all about giving back to the innovative generation today. We hear about blending in the skateboard culture with the clothing and of course what inspired them to launch this line. Hosted by Michelle Hummel.

Chapters (6)

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Key Moments (4)

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Key Topics (4)

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Full Transcript

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Young Hollywood

Welcome to Younghollywood. com. Hey guys, thanks for hanging out with us and uh thanks for checking out Brooklyn Machine Works and Element and their brand new incredibly baby, the Brooklyn Element. Let's talk about what we're so fired up with today and what makes you guys, three guys who are coming together doing something really awesome.

Pharrell

What we decide to do because there's a large, uh, you know, fashion culture involved with this too, in between skateboarding and bicycles and fashion, who's better to get together and put together collaboration than than Joe here from Brooklyn Machine Works, Ferell and myself from Element.

Young Hollywood

What's important to you about making clothing that's good for the environment and looks good, it's nice to wear?

Pharrell

Well, you know what? I just feel like the three of us have been really blessed and uh it's always nice to take into consideration like, you know, the place that we live, what we call our home, the Earth. You know, there was like an incredible synergy that you didn't need to think about it.

Young Hollywood

And you've been really successful with your other clothing companies. What do you want to bring with Brooklyn Element?

Pharrell

Well, you know what's so funny, I like that question because it's not at this point in our life, it's kind of not really about just like, you know, doing something for the sake of being cool or like making cash. There's like a plethora of reasons as to why we do it. And number one, namingly, so is just to give back. If I just feel like more and more our generation is just like, you know, giving birth to creative beings that allow these kids to see that they can do whatever they want to do. You know what I mean? And we just want to be like three of the guys in hopefully a line of a thousand people that inspire these kids to do what they want to do. That's first and foremost for us.

Guest

A lot of people look down upon skateboarding and bicycling and all these kids out in the streets doing these things because you know, they think we're tearing up the property and having nothing but fun. And the truth is is that it's actually one of the most productive things a kid can do with themselves. You look at guys like Ferell and Joe and myself and in a sense, music and and bicycling and skateboarding have saved our lives and given us purpose.

Young Hollywood

So when you're going on tour, are you are you riding around on a bike singing?

Pharrell

You know what? I wasn't riding around on a bike singing, but I definitely backstage I would ride my bike.

Young Hollywood

You would?

Pharrell

Yeah, for sure.

Young Hollywood

I have to ask this question. How do you manage all of the things that you're involved in?

Pharrell

I'm passionate about like things that I really like and for me, I don't have time for like nonsense. And I really don't have like I have no real social life, but that's okay. I have my family, I have my close friends, and then I have like and all my close friends I actually work with. Right. So it's just like a small community of like a family like people you know and you trust.

Young Hollywood

Do you feel that way that you've taken a lot of risks and a lot of chances, but it's all paid off?

Pharrell

I had no idea that it was going to turn into any of this. And so that's why I'm happy that it happened this way because had I known, I I may I I might have been a little bit yeah, a little bit very cocky like, what? You know what's going to happen in two years? You better talk to me differently.

Guest

Someone gave me great advice a long time ago and and I obviously Ferell's followed that same advice which is uh do what you love with who you love.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Johnny

    Collaborator on The Brooklyn Element

  • Pharrell

    Collaborator on The Brooklyn Element

  • Joseph

    Collaborator from Brooklyn Machine Works

  • Michelle Hummel

    Host of the video

FAQ

What is The Brooklyn Element?+
The Brooklyn Element is a clothing collaboration between Johnny, Pharrell, and Joseph that blends skateboarding culture with fashion.
What inspired The Brooklyn Element clothing line?+
The creators were inspired to give back to the innovative generation and highlight the positive, productive aspects of skateboarding and bicycling culture.
Who are the main collaborators behind The Brooklyn Element?+
The main collaborators are Johnny, Pharrell, and Joseph from Brooklyn Machine Works and Element.
What is the message the creators want to convey with their clothing?+
They want to inspire kids to pursue their creative passions and show that activities like skateboarding and biking can provide purpose.

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