Tyra Banks launching cosmetics line

Model-turned-TV personality Tyra Banks is expanding her beauty empire by launching a line of cosmetics.

TYRA Beauty features eye makeup and products that are based on cosmetics used an the world's top fashion shows.

She tells People.com, "The creation of my cosmetics experience has been years in the making. Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School? I truly learned how to master building and leading my own cosmetics experience.

"Without makeup, I would have never been a supermodel. I don't wake up with naturally sculpted cheekbones - I paint them on! I believe makeup is the great beauty equalizer.

"The TYRA Beauty cosmetics experience has a lot of innovative elements. I'm obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I'm approaching beauty differently: bigger, bolder, badder."