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Get Discovered By A Music Mogul

2:32·By Gemma G
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About this video

Younghollywood.com gets exclusive access to the launch of Producer “DarkChild” Rodney Jerkin’s MusicMogul.com. Rodney shares his vision of the first online virtual music world and the unique search for the hottest new superstar, Mitchell Musso claims it will be the next big thing for artists and JC Chasez can only agree. Hosted by Michelle Hummel.

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Key Moments (5)

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Full Transcript

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Young Hollywood

Welcome to younghollywood. com. The 80s had MTV. This millennium we had MySpace. And now musicmogul. com, which is the next revolution for the music industry. You've got some really cool things coming up. You're doing some albums producing for Beyoncé, Britney.

Rodney Jerkins

Well, I'm also a judge on a PB Star Maker that comes on MTV and Confessions of a Shopaholic is a movie that I'm working on. Jerry is the producer.

Young Hollywood

Tell our audience how they can get a record deal with you online.

Rodney Jerkins

Go to musicmogul. com and become a member. Basically, you create an avatar, you get your apartment. It's like a video game, you know, it's a virtual world. So you got like the whole video game experience mixing with the music industry, you know what I mean? You post your video up, you get discovered by real executives. We crown a music mogul every three months. They get flown out to LA to do a demo with me.

Young Hollywood

So at the end of the day, what do you hope that musicmogul. com accomplishes?

Rodney Jerkins

It allows new talent to be discovered. And it allowed us to create a whole new music industry through a virtual world experience. When I was 13, 16 years old, I used to catch the bus two and a half hours every day from New Jersey to get to New York to try to get my stuff heard. And I just wanted to create a platform where people don't have to leave their house.

Young Hollywood

How do you think you became so blessed in finding music?

Rodney Jerkins

My father made me play piano. He was like, when I was five years old, you had no choice, you want to live in the house, under this roof, you got to play piano. I took lessons for eight years. When I was around 12, 13, I really knew that I had a gift for music. I could tell my hate great ear.

Young Hollywood

Who do you have in your playlist right now?

Rodney Jerkins

Right now I got Coldplay, I got Beyoncé, I got Kanye, I got Lil Wayne.

Young Hollywood

What do you think about the whole online community for music?

Rodney Jerkins

Musicmogul is going to be the new thing. It's going to be the biggest thing, so I'm excited. If you're an inspiring musician, dude, drop a video on this, you can get signed, who knows? So it's going to be awesome.

Young Hollywood

What do you see the benefit of having it being an online community to help launch musicians' careers?

Rodney Jerkins

We live in the communication age now and people live, you know, in the digital world. And so it it's a natural evolution. Obviously this is a well thought out thing that Rodney, who is a, you know, a music mogul, really has put some time and effort into and I think that he's trying to be forward thinking and that's exactly what we're talking about with this kind of new website. We're talking about launching a movement for a new generation and I think it's a great idea. It's your boy Ronnie Darkchild Jerkins, my musicmogul. com and I'm chilling in Young Hollywood.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Rodney Jerkins

    Producer and founder of MusicMogul.com

  • Michelle Hummel

    Host of the interview

  • Mitchell Musso

    Discusses MusicMogul.com's potential

  • JC Chasez

    Agrees on the platform's benefits

  • Beyoncé

    Artist Rodney Jerkins has produced for

  • Britney Spears

    Artist Rodney Jerkins has produced for

  • Jerry Bruckheimer

    Producer of 'Confessions of a Shopaholic'

  • Kanye West

    Artist on Rodney Jerkins' current playlist

  • Coldplay

    Band on Rodney Jerkins' current playlist

  • Lil Wayne

    Artist on Rodney Jerkins' current playlist

FAQ

What is MusicMogul.com?+
MusicMogul.com is an online virtual music world created by producer Rodney Jerkins, designed for discovering new talent and providing a platform for artists.
How can artists get discovered through MusicMogul.com?+
Artists can join MusicMogul.com, create an avatar, set up an apartment, and post videos to be discovered by real music executives.
What is the prize for being crowned a music mogul?+
Every three months, a music mogul is crowned and flown to Los Angeles to record a demo with Rodney Jerkins.
What artists has Rodney Jerkins produced for?+
Rodney Jerkins has produced albums for artists such as Beyoncé and Britney Spears.
What is Rodney Jerkins' vision for MusicMogul.com?+
Rodney Jerkins hopes MusicMogul.com allows new talent to be discovered and creates a new music industry through a virtual world experience, removing the need for artists to travel extensively to be heard.

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