+the scene
Webby Awards Recognize Most Epic Viral Videos of the Year
Written by . Published: April 14 2011
Where would we
be without the Interwebs? The increased sophistication of the
Internet has changed the way we send information, research, and
communicate and, most importantly, provide people with a variety of
reasons to avoid actually working while at work (present company
excluded, of course!).
The
15th Annual Webby Awards will be streaming live on June
13th, after the winners are announced on May 3rd, to celebrate the
online videos and shorts of the past year that we would be watching
24/7 were it not for those pesky jobs.
With almost 70
categories, the Webbys cover everything from Best Viral Video to
Best Video Remix/Mashup to Best Viral Marketing. Entrants with
multiple nominations include Funny or Die, CNN, Google Creative
Lab, NPR, and the BBC.
So let’s talk
stand outs. There was, of course, Isaiah Mustafa as The Old Spice Guy in the category of Best Viral
Marketing for the Old Spice Response Campaign, and rightly so given
the number of people running around saying things like “The tickets
are now diamonds!” and “I’m on a horse!” for no apparent
reason.
In the Best
Viral category was the unforgettable "The Bed Intruder Song" (Autotune the News) which is ours to click and
re-click to see Antoine Dodson in all his comical
seriousness. Funny or Die’s lauded "Between Two Ferns with Zach
Galifianakis: Steve Carell" and "Justin Bieber Takes over Funny or
Die" are both up for Comedy: Individual Short or Episode, as is Jim Carrey for "Funny or Die’s Presidential Reunion" for Best
Individual Performance.
This year’s
awards include a category for Best Mobile Game (Handheld Devices)
where Fruit Ninja, Farmville, and Mad Men Cocktail Culture App will
duke it out. (Though it is shocking that Words With Friends didn’t
make the list, as it quickly becoming the newest cause of
smartphone-related accidents!)
The votes for
all categories will be tabulated by PriceWaterhouseCoopers,
although there is also a Webbys People’s Voice Award that can be
voted on from now until April 28 at http://webby.aol.com.
(Image via
FunnyOrDie.com)
- Lydia
Love, YH Staff