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New "Bridgerton" Interactive Experience Coming to NYC Plus a "Ton" of Product Tie-Ins Announced!

Written by Katie Marzullo. Published: April 25 2024
(Photo: Biscuiteers/Netflix)


When Taylor Swift recently sang that she’d love to go back and live in the 1830s, apparently she is not alone in that sentiment, because ever since Netflix’s “Bridgerton” hit our TV screens, everyone has Regency Fever!


The hit TV series, which takes place in the early-1800s England, has spawned an international fervor for all things Regency-related, including merch and pop-up events, like The Queen’s Ball that I attended a couple years ago here in L.A., which featured an array of period-accurate activations and interactive experiences. (And it’s still touring btw!) 


Now, with Season 3 of the series set to drop next month, a whole new wave of product collections and experiences are coming our way!


For starters, if you happen to be or live in the New York City area, a to-be-announced plaza in the city will be transformed on May 11 into a Bridgerton Promenade meant to mimic a market from the “Ton” as seen on the show. Like The Queen’s Ball, the event will feature photo ops, giveaways, interactive experiences, and product showcases.


Which brings me to…


In addition to this pop-up experience, there are a “ton” of new product partnerships between Shondaland (which produces the show) and a number of name brands, including Williams Sonoma, Hot Topic, The Republic of Tea, Bath & Body Works, Ruggable, Maxbone, Allure Bridals, and tons more. Check out the full breakdown of products partnerships below!


Allure Bridals: Regency-inspired wedding gown collection 


Bath & Body Works: 36-piece "Bridgerton"-inspired collection including candles, mists, soaps, and more 


Bauducco: Brazilian biscuit collection inspired by the series


Biscuiteers: British biscuit collection in whimsical shapes like Queen Charlotte’s wig and Lady Whistledown’s quill 


International Delight: New coffee creamer flavors inspired by the show


Izzy & Liv for Target: Home goods like robes, PJs, gifts, novelties, and more


Kiko Milano: Beauty products inspired by the show


The Knot: Wedding stationary


La Romana: European ice creams and pastries (coming this summer)


Ladurée: French macarons and pastries


Liverpool: Mexican department store chain featuring "Bridgerton"-inspired womenswear and home goods (starting May 17)


Maxbone: "Bridgerton"-inspired pet products 


Primark: "Bridgerton"-inspired home goods like tea sets and robes (available in May)


The Republic of Tea: A line of specialty teas inspired by different characters from the show


Risque: Brazilian nail polish 


Ruggable: Regency-inspired rugs 


Williams Sonoma: Everything to host a perfect “Bridgerton” tea party including plateware and assorted foods 


Plus other apparel retailers such as Selke, Hot Topic, Her Universe, and F&F at Tesco soon to be announced, and Artist Series merch from the Netflix shop!


More details to be released on April 29 via Tudum.com. Part 1 of "Bridgerton" Season 3 premieres on May 16, and Part 2 airs on June 13!


UPDATE: The Bridgerton Promenade will take place at Gansevoort Plaza in NYC. In addition to the Promenade, the show will hold its World Premiere in the Big Apple on May 13 AND there will be a special fan screening event on May 16. More details and ticket info can be found here!