Celeb Burner Culture: 3 Alt Accounts You Should Be Following!

Not everything a celeb wants to share makes it to their verified feed. That’s where burner accounts come in; they are your backstage pass to side profiles where stars show up as their realest selves. We’re talking Role Model’s chaotic @saintlaurentcowboy TikToks, Megan Moroney’s meme-heavy @emocowgirlduh Insta, and Lana Del Rey’s moody @honeymoon account.

Tucker Pillsbury A.K.A. Role Model A.K.A. @saintlaurentcowboy 

Tucker Pillsbury, better known as Role Model, didn’t just make a burner; he built a whole character around it. On TikTok, his burner persona, @saintlaurentcowboy, is a chaotic alter ego who acts like Role Model’s nemesis. He rants about how overrated Role Model is, makes fake diss tracks, and roasts his music videos like an internet troll with a personal vendetta.

It’s self-aware, unserious, and refreshingly anti-celebrity. Instead of dodging criticism, he leans into it, blurring the line between self-promotion and self-parody. In a world where celebs are expected to market themselves 24/7, Role Model’s burner is a weird little rebellion. And it works.

Megan Moroney A.K.A. @emocowgirlduh   

Country star Megan Moroney’s burner account, @emocowgirlduh, feels like a group chat with your funniest friend. While her main feed is packed with career highlights and promo content, this alt account is where she posts memes, goofy behind-the-scenes clips, blurry photos, and general life randomness. It’s not polished. It’s not planned. And that’s the point. Through it, Megan gives fans a window into her actual personality, sarcastic, chaotic, and endlessly memeable. It’s a reminder that she’s just a girl who loves a good "me after one drink" meme.

Lana Del Rey A.K.A. @honeymoon 

Lana’s @honeymoon account was the blueprint. Even though it is now her public account, it was originally private. The Instagram account was created during her Honeymoon era and became a space for more personal content. Instead of the high-aesthetic mood boards on her main page, @honeymoon was where she posted casual selfies, spiritual musings, and old-school Tumblr-style vibes. It felt like the Lana fans fell in love with before the stadium tours and Met Gala appearances -- introspective, unpredictable, and emotionally unfiltered. Though the account is public now, it still carries the DNA of a classic burner: less about the brand, more about the moment. It’s a place where she shares when she wants to, not because a PR calendar says she should.

Burner accounts are where celebrity personas get peeled back, showing self-deprecation (à la Role Model), selective intimacy (Lana’s Honeymoon), or meme-rich authenticity (Megan Moroney’s Emo Cowgirl). Each one reveals a different shade behind the curtain.