Winona Ryder named new face of Rag & Bones autumn fashion campaign

Actress Winona Ryder has been named the new face of Rag & Bone's autumn (14) fashion collection.

The new campaign will be the Black Swan star's first in over 10 years.

A statement from Rag & Bone managing partner Marcus Wainwright reads: "To us, Winona Ryder is a bona fide icon.

"One of the things that makes her so cool is that although she has this incredible career, she isn't interested in being a movie star. She also has this beautiful, timeless quality."

Ryder last appeared in advertisements for Marc Jacobs' spring collection in 2003.