Taylor Swift is New York's tourism ambassador

Pop star Taylor Swift has been unveiled as New York City's new tourism ambassador.

The Love Story singer has teamed up with the region's official tourism organisation, NYC & Company, to promote a global campaign to bring more visitors to the Big Apple.

The drive has been launched in conjunction with Swift's new single, the aptly titled Welcome To New York.

Fred Dixon, president and CEO of NYC & Company, says, "New York City is a truly welcoming city, and Welcome To New York perfectly exemplifies the unrivalled hospitality, energy and excitement that can be felt throughout all five boroughs. We are pleased to work with Taylor Swift to welcome visitors from around the world, as she was welcomed this year, and couldn't have asked for a better synergy between Taylor and NYC & Company to tell our story about what makes New York City, New York City."

Swift, who recently moved to New York City, will share her Big Apple experiences with fans as part of the campaign and she will also ring in 2015 in the city as a performer on annual TV extravaganza Dick Clark's New Year's Rockin' Eve on 31 December (14).