Robert Pattinson is new face of Dior

Actor Robert Pattinson has reportedly landed a deal to be the new face of Christian Dior's men's fragrances.

The Twilight hunk will follow in the footsteps of fellow Brit Jude Law by starring in a series of advertising campaigns for the French fashion house.

And Pattinson will certainly be smelling success with the lucrative contract, which is believed to be worth an estimated $12 million for three years.

A source tells EOnline.com, "Rob likes the brand."

Hollywood A-listers Charlize Theron and Natalie Portman have appeared in commercials for Dior perfume, while Pattinson's girlfriend Kristen Stewart endorses Balenciaga's Florabotanica perfume.