Rihanna still faces racial prejudice in business
Rihanna enters every business deal determined to "exceed expectations" after revealing she regularly faces racial prejudice despite her superstar status.
The Diamonds singer made the revelation during a candid chat with director Miranda July for T: The New York Times Style Magazine. As they discussed the subject of "being a young black woman with power in America", the Bajan beauty confessed she only started to notice she was being treated differently after she moved to the States as a teen.
"You know, when I started to experience the difference - or even
have my race be highlighted - it was mostly when I would do
business deal," she explains. "And, you know, that never ends, by
the way. It's still a thing. And it's the thing that makes me want
to prove people wrong. It almost excites me; I know what they're
expecting and I can't wait to show them that I'm here to exceed
those expectations.
"But I have to bear in mind that those people are judging you
because you're packaged a certain way - they've been programmed to
think a black man in a hoodie means grab your purse a little
tighter. For me, it comes down to smaller issues, scenarios in
which people can assume something of me without knowing me, just by
my packaging."