Reese Witherspoon opens retail brand's first store
Reese Witherspoon is officially a store owner after opening her first Draper James retail outlet in Nashville, Tennessee on Wednesday (21Oct15).
The Wild star launched her Southern-inspired lifestyle line in May (15), and now fans can check out her wares in the actress' hometown.
"I am so proud!!!," Reese wrote on Instagram. " The first ever
@draperjamesgirl store is officially open in #Nashville!! 2608 12th
Avenue South!"
The Oscar winner added a photo of the shop's exterior, which boasts
a white and bright blue striped wall, along with the Draper James
logo.
"I grew up in Nashville and it’s been such a direct inspiration for
the brand," Reese tells Women's Wear Daily. "It just felt like the
right place for our flagship."
The store was made to resemble a Southern home, decked out in
bright colors and floral prints. Reese even hired interior designer
Mark Sikes, who is working on the actress' home, to create the feel
of a house "rooted in tradition".
In addition to the comfortable couches and chairs scattered
throughout the store, sales associates will also offer shoppers
glasses of sweet tea and cupcakes, staples of Southern cuisine.
Reese and Draper James CEO Andrea Hyde already have plans to
expand, hoping to open one to two other stores a year over the next
five years. The next place will open in Dallas, Texas in November
(15), with locations in Charleston, South Carolina and Atlanta,
Georgia to follow.
In addition to clothing, Reese's Draper James line also features
kitchenware, bed and bath products, furniture, cosmetics and
handbags.