Meghan Trainor launching partnership with fashion brand for curvy women

Pop star Meghan Trainor is hoping to help empower women with curves by partnering with FULLBEAUTY Brands for a series of fashion and lifestyle projects.

The hitmaker, who sang about flaunting her fuller figure in the 2014 chart smash All About That Bass, has teamed up with officials at the leading firm for bigger women to work on a variety of campaigns to boost plus-sized fans' confidence.

Announcing the news in a statement, Trainor writes, "I believe that all women should fully love who they are and how they look. I am proud to partner with FullBeauty Brands, a company that embodies this same sentiment."

Stephanie Sobel, president of FullBeauty Brands, adds, "Meghan Trainor's music is truly powerful and FullBeauty Brands is thrilled to be working with such a talented individual. Her lyrics inspire confidence from within, which is well aligned with our core company philosophy."