Machine Gun Kelly fronts Reebok campaign

Rapper/actor Machine Gun Kelly has been tapped to front Reebok’s latest campaign.

The Bad Things star has posed for a series of campaign shots to promote Reebok's Club C sneaker collection, a modern update on their classic '80s tennis shoe, which now comes in six color variations such as black and white, red and green.

"I've always been a fan of the Club C sneaker because it's super clean and timeless," he said in a statement. "It's one of those kicks that's been in the street scene forever - more than 30 years. I think the fact that the Club C is still relevant today says a lot about Reebok as a brand and how they really are able to define what's classic."

The 27-year-old, who joins other Reebok representatives Future, Rae Sremmurd, and Teyana Taylor, posed for photographer Atiba Jefferson in an abandoned Chicago warehouse for the campaign, and his energy on the day was praised by Damion Presson, director of entertainment marketing at Reebok.

"MGK brought a unique energy to his partnership and really surprised me with how much creative input he put into the direction of the campaign and photoshoot," he told Billboard Style. "He took it a step beyond what you would expect, and it was obvious he believes in the shoe as much as we do at Reebok."

This isn't Machine Gun Kelly’s first fashion campaign - he has posed for designer John Varvatos' fall 2017 collection and walked in his runway show at New York Fashion Week earlier this year (17).