Zoe Saldana developing digital media company

Zoe Saldana is launching a digital media company focusing on content for and by Latinos.

The Guardians of the Galaxy star will serve as the founder and chief executive officer (CEO) of BeSe, which will launch later this year (17), according to The Hollywood Reporter.

"Latinos are a growing community in America, but Latino stories have remained historically marginalised," Saldana says. "I'm so excited to be leading BeSe, a truly uplifting brand that fills a niche for young audiences craving positive portrayals of the modern Latino experience in America. I'm grateful to partner with Daniel, Monica and Plus Foundry so that more voices can be heard and empower others to actively create their own futures."

The name of the company derives from the Spanish and English version of the verb "to be."