Kylie Jenner's lip kits raise $500,000 for children's charity
Kylie Jenner's limited edition lip kit has helped the reality TV star raise almost $500,000 to help children born with cleft palates.
Kim Kardashian's teenage sister has established herself as a cosmetics mogul since launching the first Kylie Lip Kit products in late 2015, and every release to date has continued to sell out online.
She recently decided to use the popularity of her lip color line
for a good cause, teaming up with charity officials at Smile Train
for two limited runs of a special edition pale pink shade,
appropriately named Smile.
The item was snapped up by fans upon its launch on World Smile Day
in October (16), and it sold out again during a restock in January
(17), with all proceeds donated to Smile Train to cover the costs
of surgery for kids born with cleft palates around the world.
The money will help to fund 1,800 surgeries, and Smile Train CEO
Susannah Schaefer "couldn't be more grateful" for the
collaboration, which also ties into Kylie's #IAmMoreThan social
media campaign.
"Smile Train has been aware of Kylie's generous heart and her
commitment to helping children through her #IAmMoreThan social
media campaign and her many visits to children's hospitals,"
Susannah tells People.com.
"It's the perfect synergy because Smile Train's core vision is to
help children with clefts not only receive new smiles, but also
build confidence. There's nothing more powerful than a smile."
She adds, "Kylie has a beautiful smile herself, yet we were most
impressed with her selflessness, huge heart and extremely generous
giving spirit. Everyone here at Smile Train, and all of the cleft
children around the world that she has helped, couldn't be more
grateful."
And Kylie's mother, Kardashian family matriarch Kris Jenner, has
taken to Twitter to celebrate the 19-year-old's latest
achievement.
"I'm so proud of you @kyliejenner for your huge heart, your
beautiful soul and for making a difference!!!," she writes. "What
an amazing way to start the year."