Kanye West is offering fans the chance to win a pair of his limited edition Yeezy sneakers if they can correctly guess the new title of his highly-anticipated album.
The Bound 2 star will release the long-awaited project on Friday (12Feb16), and after attracting criticism for switching the name from Swish to Waves last month (Jan16), he has now started referring to the new music by a new acronym, T.L.O.P.
"There may be a new secret album title," he warned fans on Twitter on Monday night (08Feb16).
He then shared a photo of his laptop and revealed he was putting the finishing touches to the tracks, writing: "@studio /final verses /new album title T.L.O.P."
Kanye did not elaborate on the meaning of the title, and instead challenged followers to try and guess what the letters stand for.
"That's the new album anybody who can figure out the title gets tickets to Season 3 and free Yeezys," he announced early on Tuesday (09Feb16), offering to award the winner with seats at his New York Fashion Week Adidas Yeezy Season 3 runway presentation at Madison Square Garden on Thursday (11Feb16), when he will also premiere his new disc.
Kanye had yet to announce a winner as WENN went to press.
The hip-hop superstar had originally named his eighth studio effort So Help Me God, and he even recruited his wife, Kim Kardashian, to poll her nearly 40 million Twitter users on their favourite moniker out of the three already proposed last week (ends05Feb16).
Over 45 per cent of those who participated in the day-long survey selected So Help Me God, but it appears Kanye has ignored the findings to go with a whole new offering instead.
Kanye recently insisted choosing a title fans would approve of was important for him.
"I wanted to get people's opinions on how they felt," he told radio host Big Boy. "What I've really come to realise about being a celebrity is... everybody is our family. It's family. If something bad happens, you're gonna hear about it...
"We love any opportunity we have to involve all of our family in the creative process."
Detailing what fans can expect from the follow-up to 2013's Yeezus, he added, "This is a gospel album with a whole lot of cursing on it, but it's still a gospel album. It's the gospel, according to 'Ye (Kanye). It's not exactly what happened in the Bible, but it's a story of this idea of Mary Magdalene becoming Mary."