Joanna Krupa strips for PETA ad

Supermodel Joanna Krupa has peeled off again in a bizarre new billboard advertisement for People for the Ethical Treatment of Animals (PETA).

The reality TV star poses wearing just a pair of pink panties with bushy animal fur sprouting from them, alongside the message, "Fur Trim: Unattractive".

Krupa, who stripped for a PETA ad in 2009 to urge animal lovers not to buy puppies from pet stores, says, "I wanted to do this campaign to keep talking to people about how bad fur is. Stop! Fur is not sexy. It's not cool. You're walking down the street wearing fur - you really look like an idiot!"