Gwen Stefani becomes the new face of Revlon
Gwen Stefani has been named Revlon's latest global ambassador.
The No Doubt singer, 47, joins fellow musician Ciara, and actresses Olivia Wilde and Halle Berry, by becoming a spokeswoman for the beauty brand.
In a statement to People.com Gwen said her decision to partner with
Revlon was inspired by her passion for cosmetics.
"Ever since I was a young girl, I have used makeup as a form of
self-expression," she explained. "I am passionate about makeup and
how it can showcase your individuality and creativity. Partnering
with an iconic beauty brand such as Revlon felt like a natural fit.
I am so excited to continue sharing my love of makeup as a Revlon
(spokesperson)."
Gwen, whose signature look combines her platinum blonde hair with
bright red lipstick, also spoke to Women's Wear Daily magazine
about her new role, revealing she worked behind makeup counters in
stores before finding pop stardom.
"I was a makeup artist when I was in my early twenties at the mall;
they never trained me," Stefani said. "I worked behind the counter
there for Borghese, which nobody bought because it was expensive,
and Ultima II, which I think is actually owned by Revlon.
"I'd be like, 'Let me put some makeup on you, let me show you what
you could look like. I just remember making people feel so much joy
and so inspired and so full of confidence, and that's what makeup
can do."
The past two years have seen major changes in the musician's life,
after she separated from her husband Gavin Rossdale in 2015 and has
subsequently embarked on a relationship with country star Blake
Shelton.
Gwen, who met Blake when they were both judges on U.S. TV talent
show The Voice, admits her newly-settled love life fitted well with
Revlon's current 'Choose Love' marketing campaign.
"It's full of choice and positivity and dreams and truth and I feel
like that's aligning exactly with where I'm at in my personal life
in the last couple of years and how I've had to kind of choose
love, choose truth, choose to be positive and work my way back to a
place of using my gift and sharing my love with people," the
Hollaback Girl singer added.