Brad Pitt and Angelina Jolie launching wine brand

Brad Pitt and Angelina Jolie are launching their own brand of wine, named after their private estate in France.

The Hollywood superstars are going into business with winemaker Marc Perrin and his family after being introduced by mutual pals and the creative minds have come up with a new rose called Miraval.

A statement issued by Brad Pitt reads: "We are intimately involved and quite enthused over the wine project with our friends the Perrin family."

Brad Pitt and Angelina Jolie also helped to design the bottle for the first Chateau Miraval product.

Marc Perrin tells Bloomberg.com, "Brad and Angelina are very friendly, nice people and down to earth. They're thinking long term. If you knew Brad and Angelina, you would see they are in search of perfection in everything."

Winemaking has become somewhat of a celebrity venture in recent years - actress Drew Barrymore, director Francis Ford Coppola, and singers Sir Cliff Richard, Dave Matthews, Fergie and Josh Groban are among the world's star vintners.

Meanwhile, winemaking isn't Brad Pitt's only creative endeavor outside filmmaking - the actor has also helped design energy-efficient homes in New Orleans, Louisiana, where he also has a home and he has also dabbled in jewelry design.