Snow Tha Product on New Album, Hamilton Mixtape, & Being an Indie Artist

About this video
Talented multi-genre rapper/singer Snow Tha Product stops by the YH Studio to talk about her new album 'Before I Crashout' and what lead her to become the powerhouse indie artist that she is today! She also explains how wisdom, motherhood, and her culture has shaped her music and how she got involved with 'The Hamilton Mixtape', plus she teases her upcoming tour!
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Where are the women that know how to turn up and drink some tequila? Oh no, the product is in the Young Hollywood lounge. I'm Leslie Robbins and your hair is way cooler than mine.
No, no, your hair looks amazing, but shout out to J. T. cause he does my hair. So, um, he kills it.
How are you feeling coming off of your album release party last night?
A little, you know, a little hung over. I'm not gonna lie it was a blast. It was fun. A lot of tequila was going around. Immediately, we started dancing to like "Caballo Dorado." Letting free after the stress of like putting a project out is always a great feeling. Before I crash out. Before I crash out. Drops today. It's out, it's out now and I'm so excited about it. Um, thank you to my whole team, my producers, my, my brother, my girl, like everybody that's been a part of, of this journey, um, my fans. I'm happy. I'm happy that it's out and I'm happy I didn't crash out doing making it because I almost did. Like there was a few moments there where it was touch and go.
Talk about the touch and go moments.
There being a sample that I didn't know there was a sample and now we got to figure out how to, you know, switch that or change this or producer, you know, we can't find this thing or whatever. It's like all these things that usually, you know, like a manager would maybe take, take control of and I don't have a manager so it's like it's me just making the call, sending the emails, talking to my attorney, like my assistant, like everybody and just kinda quarterbacking the whole the whole feeling.
You know, I love when strong independent women sit on this couch and talk to me and have that mindset because that comes with being a little bit older, wiser and it makes me so excited.
Yeah, and you're right. It does come with it. It comes with age because when we're like younger, we're just kinda still scared and shame and all these things happen, you know, and like there's always like kinda men saying like, hey, calm down or mansplaining things to you. And as you, as you just like mature, you're just like, dude, I have nothing to lose at this point as far as like showing what I really want to do creatively. Like, what, like, you know, worst thing that can happen is like somebody doesn't like the song and then like we move on. Strength a lot of times is doing it even if you're scared, so I think that's where I'm at right now.
That's an amazing life lesson. My son doesn't like to hear my, my life lessons that I tell him all the time. He's a teenager and he's just like, the thing is that I knew what you were saying three examples ago and you're on your fourth example of the same thing. I'm like, I want to reiterate to make sure it's in your brain right now, please. Well, has being a mom changed your vibe, changed your music?
Everything, being a mom has changed my entire life. You know, I've always talked about mental health and like, you know, depression and like anxiety and like all these things, but when you have a priority and and you have you have someone relying on you and they're looking at you to be their everything, um, it really puts everything into perspective, you know? So I think from everything from appreciating life to really like knowing that I have someone that I'm responsible for. It's all about him. He's the cool guy. You know, I'm not cool. I can be a rapper and people could sing my lyrics but I'm not cool. I'm just his mom, so I just have to sit here and be like, unk.
Wait, stop. You're not cool mom. If you're not cool mom, who is?
I'm unk now. Like I'm not cool. Like I'm just, you know. But I think deep down he knows I'm pretty cool. Sometimes he'll he'll he'll come around and he'll be like, all right, that was cool. I'll be like,
Well, you've gone the independent route. How has that kind of changed business wise instead of having a big group behind you?
I mean, I've always kinda been independent and, you know, I work with my brother very closely, my cousin and, you know, we do our merch, we do our tour, we do everything kind of like in house. The biggest thing is that I don't fit a lot of the boxes that they kinda have destined for certain artists and I think being a Latina, bilingual, queer, artist, daughter of immigrants, you know, Mexican. I think there's so many things that are, that are nuance, that are, that are things that I don't have time to try to explain to somebody why this is the way we need to do it. I need to just do it and rather than disrespect somebody's opinion by not listening to them, I feel like sometimes it's like, they're gonna be like, well, if you think you could do it, then you do it. And then I'm like, okay, well then I'll do it. Like, I don't know what to tell you. You know, like, I think at the end of the day right now, what's really important in my communities that I represent is is a clear message is like somebody being able to speak up, having a voice, talking about it. You know when people are like my opinions are my own and they don't affect this. I feel like at this point, like I come with that disclaimer as a person. So you know, I'll just do it on my own with my team and whoever really aligns with my message can join. God bless all Latinas, all Latinas. God bless where they from.
Hamilton. Hamilton, mixtape. I'm like, I'm like one degree from it now. Oh my God. My wife is a huge Hamilton fan. Like she was literally just listening to it in the car. Like every time she puts her stuff on shuffle, like there's a few Hamilton songs in there.
And it's crazy because she, I met her not knowing that about her. And I was on the mixtape, so to me, I'm like, I thought it was a pretty cool flex to be like, you know, I was like, I know. I was like, oh. Yeah. She loves theater and like stuff like that. So I'm now more aware that I know the songs. I cried. I didn't know I was gonna cry watching the play. She was like, why are you crying? I was like, I don't know, it's so good.
So Lin calls you, how did you even become involved?
Shout out Lin. He's an amazing creative. He's the one who gave us tickets.
Wait, stop. Lin-Manuel Miranda gave you the tickets for Hamilton.
Yeah. I'm trying to impress my girl as much as I can here.
You're impressing me and me. I mean, if you're gonna get tickets from anybody to see Hamilton.
Yeah. Yeah. It was through our mutual friend, Rigz Morales. He's the A&R that was doing the, the, the music. He was like, I'm, I'm gonna throw you this. He's like, if you kill it, you're on the record, if you if you don't, I don't know what to tell you. And I was like, I got to go. So I just, you know, pulled up and I kinda got my ad lib out and I I feel like it was an an amazing moment. And I'm not gonna lie, I feel like it was underappreciated at the time it dropped. But now it is so relevant that I think it picked up. People are like, wait, you guys did this like eight years ago or whatever? And I'm like, yeah, like we've been telling you guys the story, you know, and uh, shout out immigrants. We get the job done.
So how has your sound changed from your early mixtapes to now, do you think?
I think I've been a lot more creative sonically. Like I think I now play with a lot more rhythms and stuff, whereas I really come from like underground, boom bap, like hip hop, like rap, you know? And I think because my early beginning is like mariachi and like my grandpa was in mariachi, my dad sang, like I'm, I come from a lot of like Latin music. My mom listened to a lot of more Caribbean music. So mixing it all together, I feel like everything comes full circle. I'm trying to make sure that I'm as authentic as I can be with everything. Um, if I'm doing mariachi, I'm really bringing mariachi. If I'm doing church choir, we're really bringing a church choir. I never want to sound like I'm trying to do something. I want to either execute it the way it's supposed to be or not do it at all, you know?
You're, you're almost like, like a poet, to be honest.
Thank you. Yeah.
Have people told you that before?
Yeah, I mean, I think rap kinda and poetry kinda go hand in hand, so that's pretty good.
So, is there anything that's too personal for you to put down? Because you go there in your music.
Putting enough out there and still being able to keep some for yourself is like important. There are some things I think that I still have yet to talk about. Being more like soft, I guess, when it comes to like love stories and stuff is probably something that I'm still kinda like figuring out.
I need to hear. I'm dead. Don't ask me for. A little, a little. Give us a little bit. Just a little bit.
I'm dead. That's, I feel awkward.
How about this? How about give me something?
How about this? How about I invite you right now, right? I invite you to the ranch and we're gonna get some mariachi, carne asada and then I'll do a little show for y'all.
Ooh, I like that idea. Can we talk about the ranch?
Yes.
So you, so you bought a property and just everyone, your family lives in. What an idea. I'm gonna steal that. Yeah, no, go ahead. I mean, I feel like I, I sometimes see those type of memes that's like, I'm just gonna buy land with my friends and we're gonna make a ranch and everybody's just like, yeah. And I'm like, yeah, that was the idea. Like, but I, I feel like people think it's so random to do, but it makes sense, you know, it's like I love my family, my, the family that lives there. Not my entire family lives there, but it's like my brother, my cousin, my girl, my son, my aunt. And it's like we are family, you know, I want to make sure they're good. Having my studio near, my merch near, my, you know, having a basketball, having all these things in one place just makes sense. Get it all in one place, have the animals, have the chickens, have fresh eggs, have vegetables, fruits, like trees, like enjoy nature, walk around, see the birds. Like, that's the life we should aspire for, not, you know, I don't know. I guess I could have like some sort of like penthouse and just sit there in a robe and drink champagne. That's cool sometimes but I'd rather be in a ranch chasing my chickens around.
I like that. What's the most surprising thing that you do on the ranch?
I meditate. I have a meditation spot. I have a crash out spot. I have built a rage room so we either rage or we meditate or we make music or we make merch or we bird watch. We have, you know, we love barbecues and just having a good time. We have go-karts. We dress up as Super Mario Bros. and, you know, go-kart drive around.
You had me at the food you're gonna serve, the meditation room and I love eggs. Yeah. So I think we're good. Period.
I also got a car that we're crashing right now. Like we, like we have a car and we're like beating it up with a bat. I feel like more people need to just let it out right now. We're in a really weird place like in the world and politics and everything so it's like maybe, you know, let it out, go to therapy, meditate and um, break a couple bottles or something.
How about give me a little bit of your, uh, first single? How about that?
The, I could give you the intro. Ooh, the, want to tussle with cuz five minutes from crashing out. After all I did and this time I'm about to bounce. This is when I go and checkin' my savings for large amounts. This that mattress money I invested and cashing out. Blood, blood, blood, put it on the counter. And it goes from that to mariachi, to Corrido, to reggaeton, to all kinds of stuff. And you know where everyone else needs to be next year.
What? Tour. Oh yeah, that's right. Tour. You're on a tour. You're taking the show on the road.
Yes, yes. We're going. We're crashing out on the road. Um, yeah, it's gonna be fun. 33 cities so far. Um, uh, I'm excited to, to put out all this music so that everybody can sing it in the crowd. Um, it's gonna be beautiful. It's gonna be awesome and I'm, I'm looking for some mariachis and every in every city so that I could bring 'em out and we could just rock out on stage.
Oh, and by the way, she has a Latin Grammy nomination.
Yeah, you know, we're out here. Hopefully, hopefully more to come, you know? Hopefully, hopefully the industry even though I'm not like playing necessarily by the rules, hopefully they just see that the the passion and the love and the, and the real care for fans is here and I think that ultimately is what like it should mostly be about.
We don't play by the rules anymore. No.
No.
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PEOPLE MENTIONED
- Leslie Robbins
Interviewer
- J.T.
Snow Tha Product's hairstylist
- Lin-Manuel Miranda
Creator of Hamilton, gave Snow tickets
- Rigz Morales
A&R for The Hamilton Mixtape, mutual friend
FAQ
What is the name of Snow Tha Product's new album?+
How did Snow Tha Product get involved with 'The Hamilton Mixtape'?+
How has motherhood influenced Snow Tha Product's music?+
What kind of property does Snow Tha Product own?+
Is Snow Tha Product going on tour soon?+
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