All the folks in Young Hollywood. Stay fresh, stay Hollywood. Stay young. You dig? That's what I'm going to do. Hey everyone, Nicki Novac here for Young Hollywood at the W Hotel, and I've got just one thing to say. Snoop Dogg, come on down. What's up, guys? Nicki Novac here for Young Hollywood with Snoop Dogg.

What's up, Nick? How are you doing?

I'm loving your t-shirt. I mean, the price is right, baby, so come on down. So you're a big NFL fan. You're a big football fan. You have your your league. Um, talk to me about Have you played the new Madden NFL 12 yet?

Yeah, I've been playing for about a month. You know, I got some people up in EA who really got love for Snoop Dogg, so they slipped me the copy ahead of time. This year they really did it. They they put a lot of the um real details to watching football into the game. Like you can just leave the game on and walk out and somebody can come in and feel like they're watching a real NFL game on TV. It's like the graphics, the field, the gameplay, the speed, the control of it. It's all well. The playbooks, the insights, the whole intellect of football is right there for the Madden 12 player.

Did you give EA some tips about how to improve it from last year? Did they take Snoop's advice?

Um, no, they did their thing. They didn't have to get no advice from me. I mean, one thing about EA and their games, they they stick to the script. It's like they advance every year. They take it to another level and that's why so many people come back and and buy Madden faithfully and we wait for the Madden to come out and you know, we die to get our songs on the soundtrack. You know, this year we finally got on the soundtrack for it.

Oh, what you did? Talk to me about the track.

It's a song called Boom that I did with T-Pain. It's real high energy and it just feels like the appropriate song to play when you're coming out on the football field when you score a touchdown. Or it's just the right moment type of song where it captures the moment.

So, what team are you running with this year?

Oh, the Steelers, baby. That's it. I only roll with the black and yellow.

Always the Steelers, right? Big fan, loyal to your team.

Yes, yes. A lot of people just jump on the bandwagon when the season comes. But if you know me, I ride with the Steelers when it's basketball season, when it's soccer season, because I'm a Steeler. I you know, I'm bred and bled with that black and yellow.

So, talk to me about your Twitter because I know you're you're about to set a Guinness Book of World Records with your Twitter. Are you trying to set a Guinness Book of World Records with retweets? Talk to me about that.

Yeah, I think I might have set that record already, baby. They're telling it up right now, so.

You're hitting 4 million followers.

Yeah, so it was a way for me and my fans to connect and get a personal relationship. So, I love every minute of them.

And I know you have your own name for your followers too. Only Snoop has like the Trizzles.

Yeah. I'm Uncle Snoop's Army.

Uncle Snoop's Army. And you're getting an icon award as well.

Am I?

You are. What did I do to get that? I guess you just sort of have to be a trendsetter. You gotta have the shizzle in your sizzle and all that kind of stuff that the rest of us don't have.

That's right. Well, you know, I want to thank the people who thought I was worthy enough of getting that. Appreciate y'all. Thank you so much for chatting with us. You're an official EA VIP as if you weren't already. This is for you.

That's mine.

This is yours.

So, y'all not going to do me like other companies be where you do a commercial and be like, "And cut, all right, sit down." No, we're leaving this here with you. You sure? Cuz you know I'm a gangster. You know I'm a gangster. I was going to take it anyway. Oh, rich, I got a hat in here? Yes. I am the Madden curse. What up, though? It's your boy Big Snoop Double G, aka the Dogfather, and I'm shooting a shout out to all the folks in Young Hollywood. Stay fresh, stay Hollywood, stay young. You dig? That's what I'm going to do.