VIRAL ALERT: Alix Earle

Alix still of course shares her travels and her events on TikTok, but her relatability is really what sells her. Alix became known through her GRWM ("Get Ready With Me") videos, in which she vlogs life updates as she shows followers how she does her make-up for different occasions. It’s a simple and candid style of video, and though the parties she attends have slowly become more elite, she still always goes back to her roots and films these getting-ready videos. It makes viewers feel like a friend, hanging out with her while getting ready; if people come for the beauty tips, they stay for the fun.

Alix is, in a lot of ways, more honest than many of her influencer peers. She shows not just the glitz of her lifestyle but also authentic things, like spilling coffee on an airplane, or dealing with a hangover; she’s also notable for coming clean on having had plastic surgery, which removes the expectation and pressure of “naturally” looking like her or other influencers. Alix is a girl’s girl who hangs out with her friends, goes out, and doesn’t seem to sweat too much about the small stuff. She looks like a peak influencer, and is one, but her honesty and fun-loving attitude is what makes her stand out from the crowd.

Recently, Alix has released a line with Forever 21 and Juicy Couture. She also partners with Revolve, has an Amazon storefront, and a line of AminoLean nutritional products. It’s exciting to watch where she takes her influence — everyone is waiting to see what our new It Girl has in store for us next!