+the scene


OK Go Definitely Don't Let Us Down with Incredible New Music Video!
Written by Katie Marzullo
Life is pretty unpredictable, you guys. But there are some things that remain consistent – death, taxes, and OK Go music videos.
I don’t know why I continue to be surprised every time they release a new video. I always think, “Okay, no WAY will they be able to top this…!” And then they turn around and do just that. I guess I should just learn to stop questioning and start trusting. OK Go is helping me become a better person, basically.
Just today, they released their latest “endeavor”, and I put that word in quotation marks because this video is an “endeavor” like travelling to the moon was a “little day trip”. Sponsored by Honda and shot in Japan, the video for the appropriately-titled “I Won’t Let You Down” prominently features the company’s new UNI-CUB vehicle, which is basically like if a Segway mated with a unicycle. The video itself was shot with a special multi-copter camera that was developed specifically for this project. OK Go isn’t just entertaining the masses anymore – they are fueling technological progress!
The end result is a 21st century Busby Berkeley dance number, only instead of showgirls and jazz, it’s UNI-CUBs and alt-rock. Like I said, progress!
Check out the clip below, but put on a helmet first to keep your mind from blowing:
“I Won’t Let You Down” is the second single off the band’s fourth studio album, Hungry Ghosts, which was released two weeks ago.  I can’t even imagine what they are going to wow us with next… In fact, I won’t try to imagine it at all. Just sit back and wait for it to happen…
(Screenshot via YouTube)
- Katie Marzullo, YH Staff Editor