Gen-Alpha Glam: The Celebrity Kids Teaching Sephora Kids How To Do Beauty!

Gen-Alpha isn’t waiting around to "grow into" beauty trends -- they’re already driving them. Born between 2010 and 2025, this is the same generation turning Sephora into a tween hangout, screenshotting everything, and treating their FYP like a moodboard and a shopping list in one.

A certain group of "nepo babies" are not so quietly setting the glam agenda: how glowy is too glowy, which lip look is "the one", and whether we’re doing maximalist nails or clean-girl minimalism this week.

1. Blue Ivy Carter

Blue Ivy’s whole beauty energy is "baby Beyoncé, but make it age-appropriate". She feels like the blueprint for special occasion Gen-Alpha glam. For tweens, she’s proof you can look elevated without going full contour-and-bake. Skin that still looks like skin, a little highlighter, a shimmer on the lids, and a lip that reads "tinted balm" more than "full beat". She’s the reference pic for kids asking for "fancy, but not grown-up" glam for their first big event.

2. North West

If Blue Ivy is the soft-glam princess, North West is the art kid who discovered eyeliner and never looked back. Her beauty vibe is pure experimentation. Gen-Alpha kids love her because she looks like the friend who shows up to school with a totally new aesthetic every month. She gives them permission to play: stamps, rhinestones, colored mascara, temporary hair color, press-ons. It’s less about perfection and more about storytelling.

3. Stormi Webster

Stormi’s entire childhood has been set against the backdrop of the beauty industry, and it shows. Her vibe is "baby influencer who already knows her good angles". Stormi gives Gen-Alpha the fantasy of being the main character of a beauty brand. Even when she’s not wearing much makeup, the aesthetic is there: coordinated outfits, cute hair accessories, tiny bags, and that ever-present glossy lip moment. She sells the idea that your "glam" can just be good hair, a juicy gloss, and a matching fit.

4. Harper Seven Beckham

Harper Seven is the calm in the middle of all the flashy nepo baby glam. Her beauty vibe leans into "polished London teen" more than "viral TikTok experiment". For Gen-Alpha girls who are more into skincare than full glam, Harper is the moodboard. Think face mists, gentle cleansers, lip oils, and the dream of a Sunday spa day with under-eye patches and fluffy headbands. She makes "quiet luxury" legible to a generation that also loves strawberry-print sheet masks.

5. Kulture Kiari Cephas

Kulture’s vibe is the opposite of quiet: she’s maximalist, playful, and fully tapped into the "little luxury girl" aesthetic. For Gen-Alpha, she owns the "extra" lane: sparkly lip glosses, colorful hair clips, rhinestone anything, bright press-on nails for special occasions. She shows kids that leaning into fun, loud, and over-the-top is just as valid as minimalism — beauty as play, not as perfection.

When Sephora shelves empty after a trend, it’s rarely just one product doing the work. It’s a whole aesthetic — a hairstyle, a lip texture, a "this is who I am today" mood — that kids have seen on these nepo babies and then translated into their own version with whatever’s in their baskets. Gen-Alpha might still be figuring out who they are, but they already know this: glam is a language. And these five are some of the loudest, glossiest, most influential voices speaking it.