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will.i.am producing star-studded science show
Black Eyed Peas star will.i.am has recruited
Justin Timberlake, Snoop Dogg and Justin Bieber for an upcoming TV
special about science.
The hour-long show, i.am FIRST: Science is
Rock and Roll, aims to encourage students to embrace engineering
It will also feature scenes from the 20th
annual FIRST (For Inspiration and Recognition of Science and
Technology) Championships, a worldwide robotics competition for
Celebrities including the Black Eyed Peas,
Britney Spears and Willow Smith appeared at the FIRST event to chat
to students and co-producer Dean Kamen, the revered inventor who
created the Segway vehicle, hopes kids will be inspired by the
He says, "As families across America are
preparing to send their kids back to school, i.am FIRST - Science
is Rock and Roll will entertain as well as get viewers excited
about robots. Find out just how cool technology can be as the top
robot teams face off in competition."