One Direction targeted in new PETA advert
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Animal rights activists have taken out a full-page advertisement in a leading Hollywood magazine in a bid to shame boyband One Direction into banning the use of primates in their promos.
The Story Of My Life hitmakers came under fire for featuring a chimpanzee in the music video for their new track, Steal My Girl, and representatives from People for the Ethical Treatment of Animals (PETA) sent each member a letter urging them to cut the scenes.
Now the campaign group is stepping up its efforts by taking out a
huge advert in next week's (ends09Nov14) issue of The Hollywood
Reporter detailing the problems of using animals in the
entertainment industry.
The advert features a photograph of a cowering monkey with the
words, "No animals were harmed? Really One Direction?" emblazoned
across the spread.
Yvonne Taylor, a spokeswoman for PETA, says in a statement, "(The
advert) reminds Hollywood what it won't see on set - that baby apes
are torn away from their mothers at birth, abused during training
and then discarded at decrepit facilities. It's up to producers,
directors and performers to protect wild animals by refusing to
work with them, full stop."