One Direction land free taxi rides for a year

Pop stars One Direction have landed free taxi rides for a year after featuring a London cab firm in their latest music video.

The singers were filmed dancing close to an Addison Lee car in the promo for Midnight Memories, and the company's name is even mentioned in the song's lyrics.

Bandmember Louis Tomlinson pointed it out to company bosses by addressing the point in a tweet, writing, "Surely we get some kind of Addison Lee gold card for the name drop haha !!?? (sic)"

The cab company has now responded to Tomlinson's request by offering the pop stars free taxi rides for a whole year, according to Britain's Daily Mirror.

The publication reports the company has confirmed the offer.