Nicole Richie celebrates California with new line

Nicole Richie was inspired by relaxed Los Angeles living when she was working on her latest fashion line.

The reality TV star and House of Harlow 1960 creative director has partnered with fashion label Revolve, which is based in Cerritos, California, on a fun and flirty new collection.

While designing the line, Nicole was influenced by the climate and wide expanse of the region, and accordingly, the 20-piece collection reflects this.

House of Harlow 1960 x Revolve features maxi dresses, slip dresses, playsuits, jumpsuits, midi skirts and bralettes in a range of chic colours, including pale pink hues, navy and copper shades.

"We both are L.A. based and I thought it was important to celebrate that," Nicole to WWD. "There are so many parts of being in L.A., from being outdoors and having all this space. I was really inspired by that."

The ongoing collaboration will run for a year with new deliveries released monthly, which Nicole, 34, cites as an opportunity to really tap into new trends. The blonde beauty may also expand the current line with a new jewellery collection.

"I feel like I have a closer connection with the customer. There is no middle man. I’m extremely proud of this collection. I poured my heart and soul into it," she said.

Revolve carries around 500 brands in its online store and also operates the FWRD by Elyse Walker luxury online shop.

Revolve vice president of brand marketing Raissa Gerona said the collaboration is a natural fit because House of Harlow and Nicole both "speak so well" to the existing Revolve customer.

With Revolve targeting sales of $600 million this year (16), Nicole was impressed with the corporate culture and drive of executives at the fast-growing fashion company.

"It’s like a fun party that you just want to be a part of and everybody there is just really excited. You don’t hear the word 'no' a lot," she smiled.

The collection will be sold on the Revolve and House of Harlow websites exclusively beginning 2 June (16).