Liv Tyler to front clothing company Belstaff's new campaign

Actress Liv Tyler has been named the face of British clothing company Belstaff.

The Incredible Hulk star will be the firm's brand ambassador, and she is also helping to design a capsule collection, which will be unveiled during London Fashion Week in February (16).

Tyler has also executive produced Belstaff's short campaign film, Outlaws, which features David Beckham, Harvey Keitel, Cathy Moriarty and Katherine Waterston.

Beckham is best friends with Tyler's partner, David Gardner.

Belstaff's CEO Gavin Haig tells WWD.com Tyler was chosen because of her talent and individual style.

He says, "Liv's appointment is really shorthand for what we're doing."

The actress adds, "I've always loved stylish clothing that is built with a purpose. I'm looking forward to rolling my sleeves up in the design room and spending some of my Belstaff time on the other side of the camera. I want women everywhere to feel sexy, empowered and confident in what they wear."