Little Mix launch perfume

British pop group Little Mix have become the latest stars to join the celebrity perfume trend by launching their own fragrance.

The Wings hitmakers have followed in the footsteps of fellow pop stars including Taylor Swift and One Direction by creating their own signature scent, Gold Magic.

The singers unveiled the perfume at a glitzy launch event in London this week (beg15Jun15), and a statement from the band reads, "We have all been very involved in the development process and we are so thrilled with the result, Little Mix Gold Magic. It captures our individual personalities but also feels totally unified. The experience has been so much fun and we can't wait to share the magic with everyone."

The perfume hits stores on 24 June (15).