Lana Del Rey is new H&M muse

Singer Lana Del Rey has landed her first fashion campaign as the new face of clothing chain H&M.

The Video Games hitmaker signed a contract with Next Model Management earlier this year (12) and now she has booked her first big gig as a celebrity spokesperson.

A source tells the New York Post gossip column Page Six, "She's shooting an H&M campaign in New York."

Del Rey follows in the footsteps of Pamela Anderson, soccer ace David Beckham, British actors Tim Roth and Gary Oldman as well as pop icons Madonna and Kylie Minogue, who have all posed for the international brand.