Keira Knightley's Chanel ad too suggestive for children's TV
Keira Knightley's racy Chanel commercial has been banned during kids' TV programming in the U.K. due to its "sexually suggestive" content.
The advertisement for the French fashion house's Coco Mademoiselle fragrance shows the Atonement beauty being photographed on a bed before a male model unzips her clothes.
It has been shown on TV in the U.K. since 2011, but a concerned
viewer recently complained to Britain's Advertising Standards
Authority (ASA) after it was screened during the family film Ice
Age 2.
Bosses at the ASA re-evaluated the times the promo is broadcast and
have decided to ban it from being aired between children-focused
shows and films.
A statement from the watchdog reads, "We considered the ad was
suitable for older children, but that the sexually suggestive
material was unsuitable for young children. We therefore concluded
that the ad was inappropriately scheduled and an ex-kids
restriction should have been applied to prevent the ad from being
broadcast in or around children's programming."