Jennifer Lopez has been appointed the chief creative officer of an independent Latino network.
The On the Floor hitmaker became a minority shareholder in the English-language NuvoTV channel last year (12), and now she's been promoted to take charge of programming and marketing as the company prepares to be re-launched in July (13).
She tells Billboard.com, "A network that reflects the modern Latino experience, but in English, must have the quality that everybody has."
Jennifer Lopez will feature on-camera in two upcoming shows for NuvoTV - a special 90-minute TV biography and a new behind-the-scenes series, titled Gotta Dance, focusing on the dancers who recently accompanied the superstar on her world tour.
The singer/actress admits she would not be opposed to appearing in more programs, but adds, "I always want to do what's right for the network as opposed to using it as a vehicle for myself. That's not the point."
NuvoTV caters to English-speaking viewers with a Hispanic background.