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Jennifer Lopez lands executive role for Latin TV network

Written by . Published: May 17 2013

Jennifer Lopez has been appointed the chief creative officer of an independent Latino network.


The On the Floor hitmaker became a minority shareholder in the English-language NuvoTV channel last year (12), and now she's been promoted to take charge of programming and marketing as the company prepares to be re-launched in July (13).


She tells Billboard.com, "A network that reflects the modern Latino experience, but in English, must have the quality that everybody has."


Jennifer Lopez will feature on-camera in two upcoming shows for NuvoTV - a special 90-minute TV biography and a new behind-the-scenes series, titled Gotta Dance, focusing on the dancers who recently accompanied the superstar on her world tour.


The singer/actress admits she would not be opposed to appearing in more programs, but adds, "I always want to do what's right for the network as opposed to using it as a vehicle for myself. That's not the point."


NuvoTV caters to English-speaking viewers with a Hispanic background.

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