Ireland Baldwin pays homage to mom in new ad campaign

Kim Basinger's model daughter Ireland Baldwin is paying tribute to her mum's breakout role in 9 1/2 Weeks in a new ad campaign for clothing brand Rampage.

The 18-year-old daughter of Basinger and ex-husband Alec Baldwin is the face of the fashion company's autumn (14) collection, making it her very first solo campaign.

The ads feature the blonde beauty wearing a series of dresses, fitted outerwear and fitted tops, but in one shot, she pays homage to her mom's sultry role in the 1986 erotic drama.

In the photograph, Baldwin recreates Basinger's famous image behind window blinds, sensually posing in the shadows and eating strawberries.

The young model credits her famous mom with encouraging her to pursue a career in front of the camera, telling Access Hollywood, "My mom was the one who kind of told me that modeling can really boost your confidence... Growing up in the spotlight has definitely made me stronger."

Baldwin follows in the footsteps of supermodels Petra Nemcova, Bar Refaeli, Gisele Bundchen and Irina Shayk, who have all been featured in Rampage campaigns.