Gwyneth Paltrow stuffs face in TV challenge

Gwyneth Paltrow proved she can eat more than the men after stuffing her face with sweets on Jamie Oliver's new U.K. TV show.

The Oscar-winner, who is an avid cook and 'foodie', agreed to take part in the wacky eating challenge during an episode of Jamie and Jimmy's Food Fight Club.

She and co-host Jimmy Doherty went head-to-head shoving marshmallows into their mouths, while repeating the phrase "chubby bunny" after fitting in each sweet.

Tucking into the task, she warned her competitor, "I embarrassingly tend to eat more than the men I eat with", and giggled as she wolfed down more treats.

Gwyneth Paltrow eventually triumphed when Doherty gave up, and was given a round of applause after squeezing in eight marshmallows.

The Shakespeare in Love star also attempted to devour a hamburger while riding a rollercoaster in the show, which aired in the U.K. on Thursday (13Dec12).