Eva Mendes launching fashion line
Eva Mendes is embracing her love of fashion by launching her own clothing line.
The Hitch star is teaming up with retail giant New York & Company to produce her own collection for the brand, and she will also act as an ambassador for the firm and front a major advertising campaign.
The actress' range, to be called Eva by Eva Mendes, will include
daywear, evening dresses and accessories, and she insists it will
have a vintage feel, telling Wwd.com, "I love anything that winks
to yesteryear. You have to find what works for you. In this day and
age where everybody has a stylist, I appreciate the kind of woman
who steps out of the box. I love feeling like an individual. I want
to share all these little tips with women."
Mendes also reveals the project is a huge challenge for her,
adding, "I have a ton of ideas, but it's a bit early to discuss
them. It's taking up all my time, but in the best way possible.
Everything I see is a possible design. My mind is consumed by
it."
The collection will appear in pop-up boutiques housed in New York +
Company stores across the country.